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Email examplesBrandsAthletaSeasonal campaign

Athleta Black Friday early-access offer

Athleta promotes an early Black Friday offer of 40% off everything and encourages subscribers to apply for its Encore Credit Card for a holiday head start. A Shop Now call to action directs readers to the store.

Athleta

Day 26 after signup

Unlock Black Friday early: 40% off* everything πŸ”“

Why it works

  • Lead with the seasonal offer so readers immediately understand the reason for the campaign.
  • Connect the credit card application to the holiday-shopping benefit, then give readers a direct path to shop.

How it is built

  1. Early Black Friday offer
  2. Credit card promotion
  3. Shop now call to action
Email copy

Apply for an Encore Credit Card to get your holiday head start. Can't see images? Click here. Shop Now β€Ί

Brand
Athleta
Industry
Ecommerce Β· Activewear
Type
Promotional
Email
Seasonal campaign
Sent
Day 26 after signup
Sent at
Thu, 12:07 PM UTC
From
Athleta <athleta@email.athleta.com>
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 51 links
Length
19 words Β· Under a minute
Images
54, incl. a GIF
Layout
Single column Β· Visual

See this email for your brand

Try it
Voice
Urgent
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #ffffff
  • #000001
Light emails

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