ASOS
Day 20 after signup
adidas Originals x ASOS: Collection 05 is here
Lead in style with the exclusive new collection
Why it works
- Lead with the collaboration and collection name so readers immediately understand what is new.
- Pair a brief, mood-setting description with a direct path to shop rather than adding lengthy product explanations.
- Keep secondary app promotion below the main shopping message so it does not compete with the collection.
How it is built
- Category navigation
- Collection headline
- Style-focused introduction
- Shopping calls to action
- App promotion
- Social and legal footer
Email copy
Women New in Men adidas Originals x ASOS: Collection 05 is here Lead in style with the latest sport-meets-fashion collection. Discover the pieces that'll set the tone for the season. Shop the collection Shop now More style on the app Get personalised edits, the biggest deals and back-in-stock notifications on the ASOS app. Download now Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe