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Email examplesBrandsASOSSale / discount

ASOS autumn styles sale email

ASOS promotes up to 30% off selected autumn styles with separate shopping calls to action for women and men. The email also features social content and links to ASOS services and channels.

ASOS

Day 18 after signup

Up to 30% off autumn styles

The temps are down but the savings are up

Why it works

  • Lead with the discount and seasonal context so readers understand the offer immediately.
  • Separate calls to action by audience segment to make the next step easy to choose.
  • Place social content after the main offer so it supports the campaign without distracting from shopping.

How it is built

  1. Brand navigation
  2. Seasonal discount headline
  3. Limited-time offer detail
  4. Shopping category buttons
  5. Social content feature
  6. Brand links and legal footer
Email copy

Women New in Men Up to 30% off autumn styles Style the season with these savings. Limited time only* Shop Women's Shop Men's Your style, for less ASOS looks good on you Tag @asos on Instagram to be featured @chlobaker @kasey.walsh @byangelineurban Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube *Limited time only. While stocks last. Selected styles marked down on site. ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 18 after signup
Sent at
Wed, 7:11 AM UTC
From
ASOS <hello@official.asos.com>
Social proof
All sale / discount email examples

Breakdown

Main button
“Shop Women's”
Calls to action
2 buttons, 49 links
Length
110 words · Under a minute
Images
22
Layout
Multi-column · Visual
Voice
Urgent
Language
British English
Fonts
FuturaPT-Heavy, FuturaPT-Book, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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