In the order they arrived, from the first email after signup.
How often, when and how Aperty emails its subscribers, measured from every email we received.
Every email Aperty sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 7
5 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Aperty after signing up: account verification, changelog and seasonal campaign emails.
33% of its emails arrived on the day we signed up, it sends with Iterable and its designs lean green and yellow on dark backgrounds.
Its subject lines run about 43 characters.