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Email examplesBrandsAlo YogaProduct launch

Alo Yoga Lotus Set launch email

Introduces the new Lotus matching set alongside other coordinated activewear sets. Product groupings and shop calls to action invite readers to explore the collection.

Alo Yoga

Day 11 after signup

In Full Bloom: The Lotus Set

Meet the matching sets made for your every move

Why it works

  • Organize products into themed groups so readers can browse by mood or activity rather than facing one undifferentiated catalog.
  • Pair concise, movement-focused descriptions with clear shopping calls to action, then place shipping and returns reassurance near the end.

How it is built

  1. Store navigation
  2. Collection introduction
  3. Matching set groupings
  4. Shop calls to action
  5. Shipping and returns details
  6. Footer and preferences
Email copy

BEST SELLERS NEW ARRIVALS SHOP ALL ACCESSORIES Too many matching sets? No such thing. Add to your rotation with the new Lotus set and more. SHOP MATCHING SETS GROUND YOUR ENERGY Made for moving with intention from first stretch to final rep. Airlift Suit Up Bra Airlift Suit Up Legging FIND FLOW STATE Made for finding your rhythm and staying in it. ALO Softsculpt Precision Halter Tank ALO Softsculpt Define Legging IN FULL BLOOM Made for movement that pushes you forward. Airlift Lotus Bra Airlift Lotus Legging SHOP MATCHING SETS FAST & FREE SHIPPING FREE RETURNS & EXCHANGES PAY LATER WITH AFTERPAY Privacy | Terms of Use | Careers | Manage Preferences | Unsubscribe You are receiving this email because you opted in at one of our ALO properties. © 2026 ALO, LLC, All rights reserved. 6670 Flotilla St Commerce, CA 90040

Brand
Alo Yoga
Industry
Ecommerce · Athleisure
Type
Promotional
Email
Product launch
Sent
Day 11 after signup
Sent at
Tue, 7:08 PM UTC
From
ALO <notification@emails.aloyoga.com>
Sent with
SendGrid
Product grid
All product launch email examples

Breakdown

Main button
“SHOP MATCHING SETS”
Calls to action
2 buttons, 33 links
Length
135 words · Under a minute
Images
18
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Proximanova Regular, Proxima-Nova Light, Proximanovaa Semi Bold
Dark mode
Custom dark styles

Colors

  • #ffffff
  • #000000
Light emails

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