ADWEEK Daily
Day 5 after signup
The Trade Desk's Defining Decade
Plus, big BBDO exits
Email copy
View in Browser Good morning, If you’re a regular ADWEEK reader, you’ll know we’ve been following The Trade Desk’s ups and downs closely. Over the past decade, the adtech company has gone from Wall Street darling to a business under pressure in an increasingly hostile market. Today, Kendra Barnett charts The Trade Desk’s bumpy journey and looks ahead to what’s next. Meanwhile, we broke the news of big departures from BBDO NY, the latest exits since Omnicom’s industry-defining acquisition of IPG 10 months ago. And the Ad Council released a stirring PSA about the challenges of new motherhood. But before you dive into the headlines, register for ADWEEK's webinar today at 1pm ET, Turn Shared Data Into a Growth Engine, to learn why the data customers give you directly beats data you buy. Executives from Lenovo and SheerID will show how to use that data to spot your most valuable customers and get every team working from the same view of them. Refill your coffee and let’s go. Brittaney Kiefer, creative editor Must Reads 1. The Trade Desk's 10 Years on Wall Street: Booms, Busts, and the Battle for What's Next A decade ago, The Trade Desk went public as a $1.1 billion bet on the open web. Now the former breakout star is grappling with slowing revenue growth, partner backlash, and a stock down 91% from its peak. How did it get here, and what might the future hold? Kendra Barnett goes deep for this exploration of the company’s highs and lows over the past 10 years. Read more 2. Emma Armstrong and Michael Aimette to Depart BBDO NY CEO Emma Armstrong and chief creative officer Michael Aimette are leaving BBDO NY, Alison Weissbrot reports. They joined the agency's flagship office after Omnicom’s acquisition of IPG, which led BBDO to absorb creative rival FCB, where they both worked. The agency’s most recent leadership changes come less than a year after the deal closed and just weeks after BBDO chairman and longtime exec Andrew Robertson succeeded Troy Ruhanen as CEO of Omnicom Advertising. Read more 3. You Can Order DoorDash Through Texts and Slack Messages Now Your favorite meal is now just a text or Slack message away, thanks to new AI-powered features on DoorDash. The aim is to make it easier for companies to place their office restaurant orders and supply restocks on autopilot. The company also started piloting a feature in Apple Messages that lets people text DoorDash what they’re craving, and it will place the order for them. Mitchell Parton has more. Read more 4. Ad Council PSA Reveals the Secret Struggles of New Motherhood A new PSA from the Ad Council brings to light the sometimes secret realities of new motherhood. Ahead of World Mental Health Day, the organization wants to encourage new and expecting mothers to prioritize their mental health. Created by Mischief @ No Fixed Address, the campaign challenges the pressure that many moms feel to be perfect. Read more 5. Horizon's Bob Lord Takes Aim at Holdcos' FTE Pricing Models: 'It's the Old System' Bob Lord, president of independent agency Horizon Media Holdings, condemned some agencies’ labor-based pricing models. Speaking onstage at Smartly’s Advance event in Lower Manhattan, he said he was "not picking on anyone," but simply highlighting "an economic equation." Kendra Barnett reports from the event. Read more The Round Up KFC made a game show where superfans prove their chicken devotion, (ADWEEK). NBC Sports turns NBA athletes into comic book heroes for a second season, (ADWEEK). Runway’s AI video agent creates and measures ads across platforms, (ADWEEK). Google wants Hollywood to stop being so afraid of technology, (NYT). Europe’s luxury carmakers are supersizing their SUVs for Americans, (WSJ). Pencil launches Scribble to orchestrate AI for marketers, (release). Winterberry Group releases ‘State of Unified Marketing Measurement’ report, (PRNewswire). The AI era requires a new measurement framework, (Brandshare from Meta). Read more Revolving