MailWizzvsMailcoach

MailWizz vs Mailcoach

self-hosted PHP email marketing application with one-time license vs self-hosted Laravel email marketing platform

TL;DR

MailWizz ($86 one-time) is a self-hosted PHP email marketing application with one-time license. Mailcoach (~€25/month (cloud)) is a self-hosted Laravel email marketing platform. MailWizz wins on one-time payment (no recurring). Mailcoach wins on self-hosted option. For SaaS founders, Sequenzy ($49/mo) offers Stripe integration and AI sequences that neither provides.

Key Differences

The main things that set these tools apart

Pricing Model

MailWizz costs $86 one-time. Mailcoach costs ~€25/month (cloud). Different pricing models for different needs and budgets.

Primary Strength

MailWizz is best for one-time payment (no recurring). Mailcoach is best for self-hosted option. They optimize for different goals.

Feature Depth

MailWizz strengths: One-time payment (no recurring), Unlimited subscribers, Multiple delivery servers. Mailcoach strengths: Self-hosted option, BYOSP flexibility, Laravel ecosystem (Spatie).

Pricing Comparison

At comparable self-hosted usage

MailWizz
$86 one-time

One-time license. Unlimited subscribers. Self-hosted PHP. BYOSP (SES, SendGrid, etc.).

Visit MailWizz
Mailcoach
~€25/month (cloud)

Self-hosted free (Laravel). Cloud from €9.99/mo. BYOSP.

Visit Mailcoach
Sequenzy

The SaaS alternative

$49/month

SaaS marketing + transactional, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
MailWizz
Mailcoach
Sequenzy
Core Features
Automation
Full workflows
AI-powered sequences
A/B Testing
White-label
Multiple Delivery Servers
BYOSP
Managed
Pricing & Operations
Cost Model
$86 one-time
~€25/month (cloud)
$49/mo
Server Management
Self-hosted (you manage)
Self-hosted or cloud
Fully managed
Stripe Integration
Native

Best For

When to choose each tool

Choose MailWizz if you...
  • One-time payment (no recurring)
  • Unlimited subscribers
  • Multiple delivery servers
  • White-label
Choose Mailcoach if you...
  • Self-hosted option
  • BYOSP flexibility
  • Laravel ecosystem (Spatie)
  • Automation workflows
Choose Sequenzy if you...
  • SaaS founders needing Stripe integration
  • Teams wanting marketing + transactional in one
  • Startups wanting AI-powered email sequences
  • Companies building subscription businesses

When to Consider Sequenzy Instead

Built for SaaS

Neither MailWizz nor Mailcoach offers native Stripe integration. Sequenzy connects to [Stripe](/features/stripe-integration) and triggers emails based on subscription events automatically.

Marketing + Transactional Unified

One platform for [campaigns](/features/campaigns), [transactional emails](/features/transactional-emails), and [AI sequences](/features/ai-sequences). No stitching tools together.

AI-Powered Sequences

Describe what you want and Sequenzy generates the email sequence. Neither MailWizz nor Mailcoach has AI content generation built in.

Simple Pricing

$49/month for 10,000 subscribers with everything included. Check [pricing](/pricing) for details.

Try Sequenzy Free

Overview

MailWizz and Mailcoach are both self-hosted email tools. MailWizz is a self-hosted PHP email marketing application with one-time license. Mailcoach is a self-hosted Laravel email marketing platform.

Approach

MailWizz is a commercial product with a one-time $86 license. It has been developed since 2013 with consistent feature additions including automation, A/B testing, and landing pages. Mailcoach costs ~€25/month (cloud) and focuses on self-hosted option.

Feature Comparison

MailWizz offers more out of the box: automation workflows, A/B testing, multiple delivery servers, white-label, and bounce management. Mailcoach focuses on self-hosted option and byosp flexibility.

Both require you to manage your own servers and configure email delivery. If you'd rather skip infrastructure management entirely, a managed platform like Sequenzy handles it all with SaaS-specific features like Stripe integration.

Making the Choice

Choose MailWizz for a feature-rich self-hosted email platform. Choose Mailcoach for self-hosted option. For managed SaaS email, consider Sequenzy.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.

All Pricing Tiers

  • 2.5k emails/month: Free (Free annually)
  • 15k emails/month: $19/month ($205/year annually)
  • 60k emails/month: $29/month ($313/year annually)
  • 120k emails/month: $49/month ($529/year annually)
  • 300k emails/month: $99/month ($1069/year annually)
  • 600k emails/month: $199/month ($2149/year annually)
  • 1.2M emails/month: $349/month ($3769/year annually)
  • Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (15k - 1.2M emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (Unlimited emails)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for emails you send — unlimited contacts on all plans
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com