10 Best Mailcoach Alternatives

Our Pick for SaaS Companies

Sequenzy

Fully managed SaaS marketing platform with transactional + marketing, AI content generation, Stripe integration, and no infrastructure to manage. Where Mailcoach gives you control over your email infrastructure with a Laravel package, Sequenzy takes the opposite approach — everything is managed, from deliverability to SMTP, so you focus on content and strategy.

The AI generates complete email sequences from a product description, and Stripe integration automatically syncs subscription events to trigger the right emails. No server setup, no SMTP provider to configure, no updates to manage. The trade-off: you sacrifice the infrastructure control and BYOSP flexibility that makes Mailcoach appealing to developers.

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Best for

SaaS founders who want everything managed

Pricing

$49/month for 10k subscribers

Pros

No server management needed
Native Stripe integration
AI generates email sequences
Transactional + marketing in one
Direct founder support

Cons

No self-hosted option
More expensive than self-hosted + SES
No provider choice
Cloud-only

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Listmonk

Free, open-source, self-hosted newsletter and mailing list manager. Written in Go, lightweight, and performant.

The most popular free Mailcoach alternative. Listmonk ships as a single Go binary that runs on minimal resources — a $5/month VPS handles hundreds of thousands of subscribers comfortably. Unlike Mailcoach's Laravel dependency, Listmonk has zero framework requirements, making deployment straightforward with Docker. The AGPLv3 license means it's truly free with no license fees, whereas Mailcoach requires a paid license for self-hosted use. Campaign management, segmentation, and a basic API cover core newsletter needs. The trade-off: the visual editor is more basic than Mailcoach's, there's no commercial support, and automation capabilities are limited.

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Best for

Developers wanting free self-hosted email

Pricing

Free (self-hosted, open source)

Pros

Completely free
Open source
Fast and lightweight (Go)
Active community
Good for large lists

Cons

Basic automation
Limited editor
Requires server management
No commercial support

Mautic

Open-source marketing automation platform with email, landing pages, and lead scoring. More feature-rich than Mailcoach but heavier to run.

Mautic is the full marketing automation suite that Mailcoach isn't — visual workflow builder, landing pages, progressive profiling, lead scoring, dynamic content, and form builders all in an open-source package. The community exceeds 200k users with Acquia backing. While Mailcoach focuses on campaigns with basic automation, Mautic lets you build complex multi-step sequences with conditional branches. The PHP/Symfony stack means heavier server requirements and more maintenance than Mailcoach's Laravel package, and the learning curve is steeper, but for teams that need true marketing automation alongside email sending, Mautic is the open-source answer.

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Best for

Teams wanting open-source marketing automation

Pricing

Free (self-hosted, open source)

Pros

Full marketing automation
Landing pages included
Lead scoring
Open source
Active community

Cons

Heavy to self-host
Steep learning curve
PHP/Symfony stack
Can be resource-intensive

Sendy

Self-hosted email newsletter app using Amazon SES. One-time $69 purchase. Simple, affordable, and battle-tested for years.

Sendy's one-time payment model makes it the cheapest long-term option for self-hosted email — no monthly license fees, just Amazon SES costs at ~$0.10 per 1,000 emails. Multi-brand support makes it popular with agencies managing multiple client lists. The tool has been stable since 2012 with a track record of reliably sending millions of emails. Compared to Mailcoach, Sendy is simpler but less capable — no automation, a basic editor, and PHP codebase that feels dated. The Amazon SES lock-in means you can't use other SMTP providers like Mailcoach's BYOSP model allows.

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Best for

Budget self-hosters using Amazon SES

Pricing

$69 one-time (plus SES costs)

Pros

One-time purchase ($69)
Uses Amazon SES (cheap sending)
Simple and lightweight
Long track record
Active user community

Cons

Basic features
PHP-based (older codebase)
No automation
Limited editor

Keila

Open-source email newsletter tool with visual editor, API, and EU cloud hosting. Modern alternative to Listmonk with better UX.

Keila shares Mailcoach's philosophy of providing a quality email tool with self-hosting option, but it's fully open source (AGPLv3) — no license fees. The visual editor with MJML support produces email-client-compatible HTML, and the EU cloud hosting option (Germany/France) makes it the most GDPR-friendly option on this list. Built with Elixir/Phoenix for good performance, with a clean API for integrations. It's more polished than Listmonk's UI but less feature-rich than Mailcoach — automation is planned but not yet available, and the ecosystem is smaller. Best for teams who value open source and EU data hosting above all.

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Best for

Teams wanting modern open-source email

Pricing

Free self-hosted, cloud from $8/mo

Pros

Open source
Visual editor
EU cloud option
Modern UI
API included

Cons

Smaller community than Listmonk
Newer project
Basic automation
Limited integrations

MailerLite

Affordable managed email marketing with landing pages, website builder, and a generous free tier. The easiest migration from self-hosted to managed.

MailerLite represents the smoothest transition from Mailcoach's self-hosted world to fully managed — import contacts, build emails in the drag-and-drop editor, and send without worrying about servers, SMTP, or deliverability. The automation builder supports multi-step workflows with conditions and delays, more capable than Mailcoach's basic workflows. Landing pages, pop-ups, and even a website builder are included on paid plans. At $73/month for 10k subscribers it's more expensive than Mailcoach Cloud, but you get more marketing features and zero infrastructure concerns. The strict approval process can be frustrating for new accounts.

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Best for

Teams moving from self-hosted to managed

Pricing

$73/month for 10,000 subscribers

Pros

No server management
Landing pages and websites
Good email editor
500 subscriber free tier
User-friendly

Cons

No self-hosting
No transactional (separate MailerSend)
Basic automation
Monthly cost adds up

Brevo

All-in-one managed platform with unlimited contacts, transactional + marketing + SMS + CRM. Pay per email like Mailcoach cloud.

Brevo's pay-per-email pricing model mirrors Mailcoach Cloud's approach — you're charged based on sends, not subscriber count, which makes it cost-effective for large lists with moderate send frequency. The platform bundles transactional email, marketing campaigns, automation, SMS, WhatsApp, and a basic CRM, significantly more functionality than Mailcoach offers. Unlimited contacts from the free tier means no surprises as your list grows. The interface feels dated compared to Mailcoach's clean design, and you lose the self-hosting option entirely. But at $25/month for 20k emails, the all-in-one value is hard to beat for teams leaving self-hosted infrastructure behind.

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Best for

Budget teams wanting managed all-in-one

Pricing

Free 300/day, then $25/mo for 20k emails

Pros

Unlimited contacts
Transactional + marketing + SMS
CRM included
Pay per email (similar model)
Affordable

Cons

No self-hosting
Interface dated
Support varies
Per-email costs at volume

Plunk

Open-source email platform for transactional, marketing, and automated emails. Modern, developer-friendly, with simple pricing.

Plunk represents the next generation of open-source email — built with TypeScript and React, it feels more contemporary than Mailcoach's Laravel or Mautic's PHP. It handles transactional, marketing, and automated emails in one platform, which most open-source tools don't attempt. The API design is clean and developer-friendly, inspired by the DX standards of commercial tools like Resend. Self-hosting gives you Mailcoach-like control over your infrastructure. The project is younger than Mailcoach with a smaller community and fewer features, but if you want open-source email with a modern stack and active development, Plunk is worth watching.

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Best for

Developers wanting modern open-source email

Pricing

Free tier, then usage-based

Pros

Open source
Modern tech stack
Transactional + marketing
Developer-friendly
Clean interface

Cons

Newer project
Smaller community
Limited features vs established tools
Self-hosted requires setup

ActiveCampaign

Most powerful marketing automation platform. CRM, lead scoring, predictive sending, advanced workflows.

Premium price for premium features. ActiveCampaign's automation builder is the most sophisticated in email marketing — conditional branches, split testing, goal tracking, wait conditions, and predictive sending all work within visual workflows that can model almost any marketing scenario. The built-in CRM tracks deals alongside marketing engagement, and site tracking monitors visitor behavior to feed into automations. At $79/month for 10k contacts, it's a significant step up from Mailcoach in both price and capability. No self-hosting option and no transactional email, but for teams that have outgrown Mailcoach's basic workflows and need serious marketing automation power, ActiveCampaign is the gold standard.

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Best for

Teams needing advanced automation + CRM

Pricing

$79/month for 10,000 contacts

Pros

Best automation in the market
CRM included
Lead scoring
Site tracking
Predictive sending

Cons

No self-hosting
More expensive
Steeper learning curve
No transactional emails

#10

EmailOctopus

Budget-friendly managed email marketing with simple interface. Used to integrate with SES but now handles sending itself.

EmailOctopus originally gained popularity as a cheap frontend for Amazon SES, but has since become a fully managed email platform handling its own delivery. The 2,500 subscriber free tier is generous for starting out, and paid plans are among the cheapest in managed email marketing — roughly $36/month for 10k subscribers. The interface is simple and easy to learn, with landing pages included. Compared to Mailcoach, EmailOctopus is less capable (no BYOSP flexibility, limited automation, basic editor) but requires zero technical knowledge to run. It's the managed alternative for teams who used Mailcoach's simplicity and want something similar without the server management.

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Best for

Budget teams wanting simple managed email

Pricing

Free for 2,500 subs, ~$36/mo for 10k

Pros

2,500 subscriber free tier
Simple interface
Affordable
Landing pages
Easy to use

Cons

Limited automation
Basic editor
No transactional
No self-hosting

Why Consider Alternatives to Mailcoach

Server management overhead

Self-hosted Mailcoach requires server setup, updates, monitoring, and maintenance. If you'd rather focus on your product, managed platforms like Sequenzy or Brevo handle infrastructure for you.

Limited SaaS features

Mailcoach doesn't have Stripe integration, SaaS-specific automations, or AI content generation. For SaaS founders, purpose-built platforms offer more out of the box.

Basic automation

Mailcoach has workflows but lacks the advanced automation of platforms like ActiveCampaign or Sequenzy. Complex conditional logic and behavioral triggers may require workarounds.

Laravel-specific

Mailcoach's self-hosted version is a Laravel package. If your stack isn't Laravel, integration is harder. Alternatives like Listmonk (Go) or Mautic (Symfony) may fit better.

Feature Comparison

Feature	Mailcoach	Sequenzy	Listmonk	Mautic	Brevo	Sendy
Price at 10k emails	~€25/mo cloud	$49/mo	Free	Free	$25/mo	$69 + SES
Self-hosted	Yes (Laravel)	No	Yes (Go)	Yes (PHP)	No	Yes (PHP)
Automation	Basic workflows	SaaS-focused	Basic	Advanced	Good	None
Stripe integration	No	Yes	No	No	No	No
Email editor	Visual + Markdown	Full drag-and-drop	Basic	Good	Good	Basic
Best for	Laravel devs	SaaS founders	Budget self-host	Open-source automation	Budget managed	Budget SES

When to Use Each Platform

Choose Sequenzy if...

You're building a SaaS and need Stripe sync
You want everything managed with no servers
AI-generated content appeals to you
You need transactional + marketing in one

Choose Stay with Mailcoach if...

Self-hosting and data ownership matter
You're a Laravel developer
You want to choose your email provider
EU data hosting is required

Choose Listmonk if...

You want free, open-source self-hosted email
Performance and simplicity matter
You prefer Go over PHP
You're comfortable with minimal features

Choose Brevo if...

You want managed with unlimited contacts
Transactional + marketing + SMS matters
Budget is a priority
You don't want to self-host

Why people look for Mailcoach alternatives

Mailcoach is a quality product from a respected team. Built by Spatie — one of the most well-regarded Laravel package developers — it combines a clean email editor, BYOSP flexibility, basic automation workflows, and transactional email support. For Laravel developers who want control over their email infrastructure with commercially supported code quality, it's a strong choice. But the Laravel dependency limits your stack options, the automation is basic compared to dedicated platforms, and self-hosting still means server management. For a broader look at the landscape, see our guide to the best email marketing tools for SaaS.

The server management burden

Self-hosted Mailcoach means you're responsible for server updates, security patches, monitoring, and uptime. For some teams, that's a feature (control). For others, it's overhead that takes time from building product. Managed platforms like Sequenzy or Brevo remove this entirely.

The SaaS feature gap

Mailcoach doesn't have Stripe integration, SaaS-specific automations, or AI content generation. If you're a SaaS founder, you'll need to build those integrations yourself or use a platform that includes them.

The Laravel dependency

The self-hosted version is a Laravel package. If your stack is Node.js, Ruby, Python, or Go, Mailcoach self-hosted doesn't fit. Alternatives like Listmonk (Go), Keila (Elixir), or Mautic (PHP/Symfony) may work better for non-Laravel stacks.

The automation limits

Mailcoach has basic workflow automation, but it's not on the level of ActiveCampaign or even Sequenzy. Complex conditional logic, behavioral triggers, and multi-step branching may need creative workarounds.

The alternatives, honestly

If you're building SaaS: Sequenzy

Sequenzy is the managed alternative that adds what Mailcoach lacks: Stripe integration, AI-generated sequences, SaaS-specific automations, and a full email editor. At $49/month for 10,000 subscribers (120k emails), it costs more than self-hosted Mailcoach but eliminates server management. See our pricing page for details.

If you want free self-hosting: Listmonk

Listmonk is completely free, open source, and written in Go. It's lighter than Mailcoach and handles large lists efficiently. The tradeoff: fewer features, a more basic editor, and no commercial support.

If you want open-source automation: Mautic

Mautic is the open-source marketing automation platform. Landing pages, lead scoring, email campaigns, and workflows. More feature-rich than Mailcoach but heavier to run and maintain. Good for teams that want ActiveCampaign-level features without the price tag.

If you want budget managed: Brevo

Brevo offers unlimited contacts with transactional + marketing + SMS + CRM from free. Pay per email (similar model to Mailcoach cloud). No self-hosting, but no server management either. At $25/mo for 20k emails, it's competitive.

If you want the simplest self-hosted: Sendy

Sendy is $69 one-time and uses Amazon SES for sending. It's simpler than Mailcoach (no automation) but also lighter and cheaper. For basic newsletters on a budget, Sendy is the minimalist choice.

The pricing comparison

At roughly 10,000 emails per month:

Listmonk: Free (self-hosted + your email provider)
Mautic: Free (self-hosted + your email provider)
Sendy: $69 one-time + SES costs (~$1/mo)
Mailcoach cloud: ~€25/month
Brevo: $25/month (managed)
Sequenzy: $49/mo (managed, all features)
MailerLite: $73/month (managed, landing pages)
ActiveCampaign: $79/month (best automation)

Check our pricing page for Sequenzy details.

When Mailcoach is still the right choice

Mailcoach wins if:

You're a Laravel developer and want deep integration
Self-hosting and data ownership are important
You want to pick your email sending provider
EU data residency is a requirement
Spatie's code quality matters to you

Don't switch if Mailcoach covers your needs and you're comfortable managing the infrastructure. It's a well-built tool from a team that cares about quality. But if server management is a burden or you need SaaS-specific features, the managed alternatives save time and add capabilities.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

10 Mailcoach Alternatives Worth Considering

TL;DR

10 Best Mailcoach Alternatives

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Why Consider Alternatives to Mailcoach

Feature Comparison

When to Use Each Platform

Why people look for Mailcoach alternatives

The server management burden

The SaaS feature gap

The Laravel dependency

The automation limits

The alternatives, honestly

If you're building SaaS: Sequenzy

If you want free self-hosting: Listmonk

If you want open-source automation: Mautic

If you want budget managed: Brevo

If you want the simplest self-hosted: Sendy

The pricing comparison

When Mailcoach is still the right choice

Frequently Asked Questions

What's the best Mailcoach alternative for SaaS?

What's the best free Mailcoach alternative?

Is Mailcoach worth the price?

Can I use Mailcoach without Laravel?

Mailcoach vs Listmonk: Which is better?

Does Mailcoach have automation?

Is Mailcoach self-hosted hard to set up?

How do I migrate from Mailcoach?

Mailcoach vs Sendy: Which is better?

Does Mailcoach support transactional email?

Ready to try Sequenzy?

Sequenzy vs Mailcoach: Direct Comparison

More Alternatives

Listmonk Alternatives

Sendy Alternatives

MailerLite Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

Contact