When should you choose Sequenzy?

1. You Don't Want to Manage Servers

MailWizz requires a server, PHP, database setup, security patches, and ongoing maintenance. If you'd rather focus on your product than manage email infrastructure, Sequenzy handles all of that. Zero ops.

2. You're Building a SaaS

Sequenzy is built for SaaS businesses. Stripe integration, subscription lifecycle tracking, trial sequences, churn prevention. MailWizz is a general email marketing tool that doesn't know anything about your billing.

3. You Need Transactional + Marketing

Sequenzy handles both transactional emails (password resets, notifications) and marketing campaigns in one platform. MailWizz only does marketing. You'd need a separate service for transactional.

4. You Want AI Content

AI-powered sequences generate email content based on your product context. MailWizz has a basic AI assistant, but Sequenzy's AI creates entire sequences from scratch.

When should you stick with MailWizz?

1. Budget Is Critical

MailWizz is $86 once. With a $20/month server and Amazon SES, you're sending to unlimited subscribers for ~$21/month total. That's hard to beat at any scale.

2. Data Ownership Matters

Your server, your database, your subscribers. No vendor can lock you out or change pricing. If data control is non-negotiable, self-hosted is the way.

3. You Need White Label

If you're an agency reselling email marketing, MailWizz's white-label support lets you brand it as your own. Sequenzy doesn't offer this.

4. You Want Provider Flexibility

MailWizz lets you connect any sending provider. Start with Amazon SES, switch to SendGrid, add Mailgun as backup. You control the sending infrastructure.

5. You're Comfortable with PHP

If your team knows PHP and can manage servers, MailWizz's setup is straightforward. The code quality is solid and the documentation is comprehensive.

Honest Limitations of Sequenzy

• Much more expensive long-term: $588/year vs $86 one-time
• No self-hosted option: You depend on Sequenzy's infrastructure
• No sending provider choice: Can't bring your own SES or SendGrid
• No white-label: Can't rebrand for agency use
• Newer platform: Less operational history than MailWizz (established since 2013)

Honest Limitations of MailWizz

• Server management required: Setup, security, updates, monitoring
• No transactional emails: Marketing only, need a separate service
• No Stripe integration: No billing-aware automations
• PHP codebase: Some developers prefer modern stacks
• Deliverability is your problem: You manage reputation, warming, and authentication
• No managed option: Must self-host (no cloud version)