SequenzyvsMailcoach

Sequenzy vs Mailcoach

Mailcoach is a self-hosted or pay-per-email platform built on Laravel. Sequenzy is a managed SaaS marketing platform. Different philosophies, different strengths.

AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

Very different models. Mailcoach charges per email. Sequenzy charges per subscriber.

Mailcoach
~€10-50/month

Cloud starts at €9.99/mo for 2,000 emails. Self-hosted is a one-time license + your email provider costs.

  • Cloud at 10k emails/mo~€25/mo (pay per email)
  • Self-hosted optionYes (one-time license)
  • Server managementYou manage (self-hosted)
  • Email providerBYOSP (Postmark, SES, etc.)
  • Stripe integrationNo
  • AI content generationNo
Sequenzy
$49/month

10k subscribers. 300k emails/month. Fully managed. All features.

  • Cloud at 10k emails/mo$49/mo (flat, includes platform)
  • Self-hosted optionNo
  • Server managementFully managed
  • Email providerIncluded
  • Stripe integrationNative
  • AI content generationFull

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Mailcoach
Where Sequenzy Wins
Stripe Integration
AI Content Generation
SaaS Automations
Partial
Managed Infrastructure
Partial
Email Editor
Partial
Transactional + Marketing
Where Mailcoach Wins
Self-Hosted Option
Data Ownership
Partial
BYOSP (Bring Your Own Provider)
Laravel Ecosystem
EU Data Hosting
Pay-Per-Email
Comparable Features
Transactional Email
Automation Workflows
Segmentation
API Access
GDPR Compliance

When should you choose Sequenzy?

1. You Don't Want to Manage Servers

Sequenzy is fully managed. No server setup, no email provider configuration, no infrastructure maintenance. Sign up, connect Stripe, and start sending. With Mailcoach self-hosted, you're responsible for your server, updates, and provider configuration.

2. You Need SaaS-Specific Features

Stripe integration, trial conversion sequences, churn prevention, MRR tracking. Sequenzy is built for SaaS from the ground up. Mailcoach is a general email platform that works for SaaS but isn't optimized for it.

3. You Want AI-Generated Content

Our AI sequences can generate entire email workflows. Describe your goal ("a 5-email onboarding sequence for a project management SaaS") and Sequenzy writes the emails. Mailcoach doesn't have any AI content features.

4. You Prefer All-Inclusive Pricing

Sequenzy includes sending, the platform, automation, and analytics in one monthly price. No separate email provider costs, no server hosting fees. With Mailcoach, you're managing multiple costs (hosting, email provider, license).

When should you stick with Mailcoach?

1. You Want Self-Hosting

If data ownership and server control matter to your business, Mailcoach's self-hosted option is genuinely valuable. Run it on your infrastructure, choose your email provider, and know exactly where your data lives. Sequenzy can't offer this.

2. You're a Laravel Developer

Mailcoach is built by Spatie and integrates naturally with Laravel applications. If your SaaS runs on Laravel, Mailcoach fits into your existing codebase. The code quality is excellent (it's Spatie, after all).

3. You Want to Minimize Costs at Scale

Self-hosted Mailcoach + Amazon SES can send email for a fraction of what any managed platform costs. At high volume, the savings are significant. If you have the technical skills to manage it, the economics are compelling.

4. EU Data Residency Matters

Mailcoach cloud stores data in the EU. Self-hosted gives you complete control over data location. If EU data residency is a legal requirement, Mailcoach handles this well.

5. You Want to Choose Your Email Provider

With Mailcoach, you pick your sending provider based on your needs. Postmark for deliverability, SES for cost, Mailgun for features. This flexibility lets you optimize for what matters most to you.

Honest Limitations of Sequenzy

  • Cloud only: No self-hosted option, no control over where data lives
  • No provider choice: Use Sequenzy's sending infrastructure (can't swap to Postmark or SES)
  • More expensive at scale: Self-hosted Mailcoach + SES is much cheaper at high volumes
  • No Laravel integration: Doesn't integrate with Laravel codebases
  • No EU data guarantee: Data isn't guaranteed to stay in the EU
  • Newer platform: Less operational history

Honest Limitations of Mailcoach

  • No Stripe integration: Can't trigger emails based on subscription events
  • No AI content: No AI writing or sequence generation
  • Self-hosting overhead: Requires server management, updates, monitoring
  • Basic SaaS features: No trial automations, churn prevention, or MRR tracking
  • Smaller ecosystem: Fewer integrations than larger platforms
  • Provider complexity: Self-hosted means managing email provider accounts separately

Frequently Asked Questions

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

Other Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com