Overview

Loops and Campaign Monitor are priced similarly at 10k subscribers but serve different audiences. Loops is a modern email platform built for SaaS companies with event-based triggers, transactional email, and a developer API. Campaign Monitor is a design-focused platform built for agencies with multi-client management, template locking, and polished campaign tools.

Your business model determines the right choice.

SaaS Email vs Agency Campaigns

Loops treats email as a product communication channel. Events from your app trigger messages. Transactional and marketing email coexist. The API enables developers to programmatically control messaging based on user behavior.

Campaign Monitor treats email as a design medium. Beautiful templates, brand-locked elements, and a polished editor help agencies create professional campaigns for their clients. Multi-client dashboards manage the complexity of agency work.

Agency Workflow Features

Campaign Monitor excels at agency operations. Manage 20 clients from one account, lock template sections so clients cannot break the brand, generate white-label reports, and use the pay-per-campaign option for clients with irregular sending needs.

Loops has no agency features. It is designed for a single company's email needs, not for agencies managing multiple brands. If you run an agency, Campaign Monitor is the clear choice between these two.

Transactional Email

Loops includes transactional email in its base pricing. Password resets, receipts, and usage notifications use the same platform as marketing campaigns. This unified approach simplifies the email stack for SaaS companies.

Campaign Monitor offers transactional email as a separate product with separate pricing. If you need both marketing and transactional, the total cost is higher than Campaign Monitor's base plan suggests.

For SaaS Companies

Loops is a good SaaS email platform but lacks Stripe integration for subscription billing events. Sequenzy at $49/month provides subscription-aware automation with Stripe-native triggers at a lower price. Campaign Monitor is not relevant for SaaS product email.