Overview
GetResponse and Moosend occupy different positions in the market. GetResponse has evolved into an all-in-one platform with unique webinar hosting. Moosend focuses on solid email marketing at extremely competitive prices. See our Moosend comparison for more details.
The choice comes down to features vs cost.
The Core Difference
GetResponse has invested in becoming a comprehensive marketing platform with webinars, AI tools, conversion funnels, and advanced automation. It's designed for businesses that want everything in one place.
Moosend takes a simpler approach. Good email marketing, solid automation, reasonable landing pages, at prices that are hard to beat. It doesn't try to do everything, but what it does, it does affordably.
Pricing: $59 vs $32 at 10K
At 10,000 contacts, GetResponse costs $59/month and Moosend costs $32/month. Both include unlimited email sends.
Moosend is about 45% cheaper. For businesses with basic email marketing needs that don't require webinars or conversion funnels, those savings add up.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Moosend has nothing comparable.
Feature Depth: AI tools, conversion funnels, advanced automation, website builder. GetResponse is a full marketing platform.
Advanced Automation: More triggers, more templates, more sophisticated workflow options.
Where Moosend Wins
Price: At $32/month, Moosend is one of the most affordable options for quality email marketing.
Value for Basics: If you need solid email marketing without advanced features, Moosend delivers excellent value.
Simplicity: Less overwhelming for teams that just want to send emails and run basic automations.
For SaaS Companies
Neither GetResponse nor Moosend is built for SaaS. Both are general marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. Between Moosend and GetResponse in price, but with SaaS-specific features neither offers.
The Sitecore Factor
Moosend was acquired by Sitecore, a large enterprise digital experience platform. This acquisition raises questions about Moosend's long-term direction — will it remain focused on affordable email marketing for SMBs, or will it pivot toward enterprise use cases that align with Sitecore's core business? GetResponse remains independently focused on serving small and mid-sized businesses. For users planning long-term platform investments, ownership stability matters.
Automation Quality Comparison
Both platforms offer solid automation capabilities with visual workflow builders. Moosend has good pre-built workflows that accelerate setup. GetResponse has more automation templates and slightly more sophisticated branching. The difference is not dramatic — both handle standard email automation well. GetResponse's edge comes from its broader platform (webinars feeding into automations) rather than automation engine superiority alone.
The SMTP Relay Advantage
Moosend offers SMTP relay for transactional email, allowing you to send password resets, order confirmations, and system notifications through the same platform. GetResponse does not include transactional email on standard plans. For businesses needing both marketing and transactional email, Moosend's SMTP relay eliminates the need for a second email service, providing genuine cost and complexity savings that GetResponse cannot match at this price point.