Overview
GetResponse and Moosend occupy different positions in the market. GetResponse has evolved into an all-in-one platform with unique webinar hosting. Moosend focuses on solid email marketing at extremely competitive prices. See our Moosend comparison for more details.
The choice comes down to features vs cost.
The Core Difference
GetResponse has invested in becoming a comprehensive marketing platform with webinars, AI tools, conversion funnels, and advanced automation. It's designed for businesses that want everything in one place.
Moosend takes a simpler approach. Good email marketing, solid automation, reasonable landing pages, at prices that are hard to beat. It doesn't try to do everything, but what it does, it does affordably.
Pricing: $59 vs $32 at 10K
At 10,000 contacts, GetResponse costs $59/month and Moosend costs $32/month. Both include unlimited email sends.
Moosend is about 45% cheaper. For businesses with basic email marketing needs that don't require webinars or conversion funnels, those savings add up.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Moosend has nothing comparable.
Feature Depth: AI tools, conversion funnels, advanced automation, website builder. GetResponse is a full marketing platform.
Advanced Automation: More triggers, more templates, more sophisticated workflow options.
Where Moosend Wins
Price: At $32/month, Moosend is one of the most affordable options for quality email marketing.
Value for Basics: If you need solid email marketing without advanced features, Moosend delivers excellent value.
Simplicity: Less overwhelming for teams that just want to send emails and run basic automations.
For SaaS Companies
Neither GetResponse nor Moosend is built for SaaS. Both are general marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. Between Moosend and GetResponse in price, but with SaaS-specific features neither offers.
The Sitecore Factor
Moosend was acquired by Sitecore, a large enterprise digital experience platform. This acquisition raises questions about Moosend's long-term direction — will it remain focused on affordable email marketing for SMBs, or will it pivot toward enterprise use cases that align with Sitecore's core business? GetResponse remains independently focused on serving small and mid-sized businesses. For users planning long-term platform investments, ownership stability matters.
Automation Quality Comparison
Both platforms offer solid automation capabilities with visual workflow builders. Moosend has good pre-built workflows that accelerate setup. GetResponse has more automation templates and slightly more sophisticated branching. The difference is not dramatic — both handle standard email automation well. GetResponse's edge comes from its broader platform (webinars feeding into automations) rather than automation engine superiority alone.
The SMTP Relay Advantage
Moosend offers SMTP relay for transactional email, allowing you to send password resets, order confirmations, and system notifications through the same platform. GetResponse does not include transactional email on standard plans. For businesses needing both marketing and transactional email, Moosend's SMTP relay eliminates the need for a second email service, providing genuine cost and complexity savings that GetResponse cannot match at this price point.
Use-case matchups
| Need | Better fit | Why |
|---|---|---|
| Webinars, funnels, AI tools, and broad marketing | GetResponse | GetResponse has more platform breadth. |
| Lowest-cost email marketing with solid basics | Moosend | Moosend is cheaper at 10k contacts and covers core email workflows. |
| Webinar-led lead generation | GetResponse | Moosend has no built-in webinar product. |
| SMTP relay plus budget email | Moosend | Moosend includes SMTP relay where GetResponse standard plans do not. |
| SaaS Stripe lifecycle email | Sequenzy | Sequenzy fits subscription-triggered product email. |
Pricing reality
GetResponse is listed at $59/month and Moosend at $32/month for 10k contacts. Moosend is the cheaper choice for teams that only need email campaigns, basic automation, and landing pages. GetResponse's higher price is easier to justify when webinars, conversion funnels, AI tools, and broader automation templates will actually be used.
Review signals
The cited GetResponse reviews praise webinar funnels and also question whether the extra features are necessary. The cited Moosend reviews praise affordable automation and raise uncertainty around Sitecore's ownership direction. The reviews point to a simple buyer test: pay for GetResponse if you use the extra growth tools; use Moosend if email basics and cost control are enough.
Migration checklist
| Migration area | Moving toward GetResponse | Moving toward Moosend |
|---|---|---|
| Contacts and fields | Export contacts, tags, custom fields, consent status, and campaign segments. | Export subscribers, lists, segments, custom fields, consent status, and suppression data. |
| Automation | Rebuild webinar follow-ups, funnels, nurture sequences, and advanced campaign automations. | Rebuild welcome flows, drip campaigns, product recommendations, and basic automations. |
| Transactional email | Plan a separate transactional provider if needed. | Configure SMTP relay, sender authentication, and transactional templates. |
| Marketing assets | Recreate webinars, landing pages, forms, funnels, and email templates. | Recreate landing pages, forms, templates, and email campaigns. |
| Reporting | Confirm webinar, funnel, landing page, and automation reporting. | Confirm campaign, automation, SMTP, and list-growth reporting. |
Decision checklist
- Choose GetResponse if webinars, funnels, AI tools, and broader marketing workflows are central.
- Choose Moosend if low-cost email marketing and basic automation are enough.
- Choose Sequenzy if SaaS subscription events and transactional product email matter most.