Is this calculator specific to Shopify?

The math is ecommerce-specific and works especially well for Shopify stores because it includes the costs Shopify merchants usually need to model: COGS, payment fees, shipping, returns, ad spend, inventory, conversion rate, or repeat purchases depending on the tool.

Should I use gross margin or contribution margin?

Use contribution margin when you are making advertising, discount, or growth decisions. Gross margin is useful, but contribution margin is stricter because it accounts for variable costs like payment fees, fulfillment, shipping, returns, and app costs.

Why does the tool use default values?

Defaults make the calculator useful immediately and show the shape of the result before you enter your own numbers. Replace them with your store's actual numbers before making a final decision.

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Wholesale Pricing Calculator

Calculate wholesale price, unit margin, minimum wholesale price, max wholesale discount, and profit per MOQ.

Wholesale pricing calculator

Check whether a wholesale discount still leaves enough unit margin and order-level profit.

Retail price

Wholesale discount

COGS

Fulfillment cost

Target margin

Minimum order quantity

Wholesale price

$44.00

Wholesale margin

43.2%

Profit per unit

$19.00

Minimum wholesale price

$38.46

Profit per MOQ

$1,900

If the wholesale margin misses target, raise MOQ, reduce the discount, charge fulfillment separately, or keep the channel retail only.

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About this tool

What this free tool calculates

Use this before offering retailer, distributor, or wholesale pricing. It shows whether the discount works after COGS and fulfillment.

How to use the result

The calculator applies a wholesale discount to retail price, subtracts COGS and fulfillment, and compares the result with target margin.

If wholesale margin misses target, adjust discount, MOQ, shipping terms, or keep the product direct-to-consumer.

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Why the calculator stays input-driven

This free ecommerce tool does not guess demand, scrape competitors, or invent benchmarks. Change the numbers to match your store, then use the result to decide whether a product, campaign, discount, or inventory move is worth doing.

Frequently Asked Questions

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