Is this calculator specific to Shopify?

The math is ecommerce-specific and works especially well for Shopify stores because it includes the costs Shopify merchants usually need to model: COGS, payment fees, shipping, returns, ad spend, inventory, conversion rate, or repeat purchases depending on the tool.

Should I use gross margin or contribution margin?

Use contribution margin when you are making advertising, discount, or growth decisions. Gross margin is useful, but contribution margin is stricter because it accounts for variable costs like payment fees, fulfillment, shipping, returns, and app costs.

Why does the tool use default values?

Defaults make the calculator useful immediately and show the shape of the result before you enter your own numbers. Replace them with your store's actual numbers before making a final decision.

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Revenue Lift Calculator

Forecast revenue and profit lift from traffic, conversion rate, and AOV improvements.

Revenue lift calculator

Combine traffic, conversion, and AOV improvements into one revenue forecast so you can size growth projects.

Current monthly revenue

Traffic lift

Conversion lift

AOV lift

Contribution margin

Projected revenue

$149,688

Incremental revenue

$29,688

Incremental profit

$12,469

Total lift

24.7%

Small improvements compound. Traffic, CVR, and AOV lift multiply together instead of adding linearly.

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About this tool

What this free tool calculates

Use this when planning growth projects that affect more than one lever, such as traffic plus conversion plus AOV.

How to use the result

Projected revenue multiplies current revenue by traffic lift, conversion lift, and AOV lift. The lifts compound rather than simply adding together.

Use projected profit, not only projected revenue, to decide whether a growth project is worth the effort.

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Why the calculator stays input-driven

This free ecommerce tool does not guess demand, scrape competitors, or invent benchmarks. Change the numbers to match your store, then use the result to decide whether a product, campaign, discount, or inventory move is worth doing.

Frequently Asked Questions

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