Bento's pricing page
Captured from bentonow.com. Pricing changes often, so confirm the current numbers on the live page.
Buying shortcut
Which Bento plan should you choose?
Start here
Marketing Platform
Teams that want a broad email marketing and CRM system. It is the first tier to check when you only need the core Bento workflow. Watch for: Active-user pricing rises with list and event activity
Public price
$29/mo
Up to 5,000 Active Users, then tiered active-user pricing.
Main upgrade
Transactional Email
Teams needing API and SMTP product email. Inspect this tier when the lower tier starts blocking reporting, automation, collaboration, or support needs. Watch for: Separate billing from Marketing Platform
Public price
$0-$5/mo+
First 100 emails free, then $5/month through 12,500 emails, plus $0.09 per 1,000 after that.
High-volume or advanced
Bento Chat
Teams that want shared inbox, live chat, SMS, and routing in Bento. Treat this as the serious-operations tier, especially if the first two plans leave key limits or add-ons unresolved. Watch for: Add-on cost
Public price
$30/mo
Add-on requiring Marketing Platform.
Cost scenarios
Pricing pages show the entry point. These scenarios show what the plan means in real buying situations.
SaaS with 4,000 active users
Bento: $29/month for Marketing Platform.. Sequenzy: Better if the goal is guided SaaS lifecycle execution.. Bento is inexpensive at this size if the feature set matches.
Product sending 100,000 transactional emails/month
Bento: $5 through 12,500 emails plus $0.09 per 1,000 after that.. Sequenzy: Not a transactional-only provider.. Bento can be very low-cost for transactional volume.
Team needing email plus chat
Bento: Marketing Platform plus $30/month Bento Chat.. Sequenzy: Focuses on SaaS email rather than chat operations.. Bento is broader; Sequenzy is more focused.
What to watch for
Active Users include subscribed users and recent event activity.
Bento Chat costs extra and requires Marketing Platform.
Transactional email is priced separately from marketing.
Bento pricing is broad but readable
Bento is not just a newsletter tool. The pricing page mixes marketing, transactional email, deliverability support, CRM, and chat, so the right comparison depends on which parts you actually plan to use.
The value is strongest when a team wants one operating surface for customer messaging, automation, CRM-style records, deliverability help, and support context. If you only need campaigns, Bento can feel broader than necessary. If you want technical flexibility with marketing visibility, the package can make sense.
Use Bento alternatives to compare all-in-one lifecycle and messaging tools. Use Sequenzy vs Bento when the question is whether a narrower SaaS lifecycle workflow is better than Bento's broader toolkit.
Bento vs Sequenzy
Bento is broader. Sequenzy is narrower and more SaaS lifecycle-focused. That distinction matters more than the headline monthly price.
Bento vs Sequenzy
How Bento compares with Sequenzy, which bills on emails sent rather than contact count.
How Sequenzy prices the same volume
Sequenzy price per 1k emails
$0.41 / 1k at $49/mo for 120k emails
Verdict
Bento is a strong all-in-one email platform for teams that want marketing, transactional, CRM, and optional chat together. Sequenzy is better for teams prioritizing SaaS lifecycle email focus over a broader customer messaging suite.
FAQ
Sources checked · Jun 16, 2026