Zebracat onboarding

7 emails over 5 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Zebracat. Pro unlocked for the next 3 hoursYour personal 55% is live on your account. It expires in 3 hours.
Day 0Same day
Email 2 · Upgrade promptYour discount expires in 60 minutesI pushed it back one more hour. After that, it's full price.
Day 0Same day
Email 3 · Activation nudgeYour discount expired. Here's how to unlock it againOne simple step and your 55% comes right back.
Day 11 day later
Email 4 · Upgrade promptI got your 55% backYour personal 55% is live again on your account.
Day 32 days later
Email 5 · OnboardingPost every day without editing every dayOne session a week. Daily posts on TikTok, YouTube and Instagram.
Day 41 day later
Email 6 · Upgrade prompt+1M views on Shorts and other real resultsWhat happens when publishing stops being work.
Day 51 day later
Email 7 · Upgrade promptFinal notice: your last chance to get Zebracat at the lowest priceYour 55% expires tonight. This is my last email about it.

What each email does

Day 0First emailWelcomeWelcome to Zebracat. Pro unlocked for the next 3 hoursWelcomes a new signup with an overview of Zebracat’s video-creation benefits and a personal discount on annual plans. A three-hour deadline and a single button encourage the reader to start creating.
Day 0Same dayUpgrade promptYour discount expires in 60 minutesZebracat urges the recipient to activate a 55% discount on an annual plan before it expires. A short personal note and repeated deadline reinforce the urgency.
Day 0Same dayActivation nudgeYour discount expired. Here's how to unlock it againMichael from Zebracat asks the new user to create a first video, explaining that completing this step will reactivate an expired 55% discount for 24 hours.
Day 11 day laterUpgrade promptI got your 55% backMichael offers the new user a personalized 55% discount on an annual plan and encourages them to make their first video. The discount is applied automatically at checkout and is framed as a limited-time offer.
Day 32 days laterOnboardingPost every day without editing every dayShows new users how to generate a batch of videos, schedule them across a content calendar, and automate publishing. It encourages them to plan their first week of posts.
Day 41 day laterUpgrade prompt+1M views on Shorts and other real resultsZebracat shares customer testimonials and ratings to encourage a new user to start growing with a discount on an annual plan. It notes that the discount expires the following night.
Day 51 day laterUpgrade promptFinal notice: your last chance to get Zebracat at the lowest priceA founder-led follow-up urges a new subscriber to upgrade to an annual plan using a 55% discount before it expires. It frames the offer as the final extension after several earlier offers.

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