Yoto welcome series

3 emails over 8 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome to YotoAudio players kids control and parents trust.
Day 11 day later
Email 2 · OnboardingHelping the day flow a little more smoothlyYoto 4th Gen moves with family life, from wake-up to wind-down
Day 87 days later

What each email does

Day 0First emailWelcomeWelcome to YotoYoto welcomes new subscribers by introducing its audio players, cards, bundles, and accessories. It also promotes pre-orders with a discount on card cases.
Day 11 day laterOnboardingHelping the day flow a little more smoothlyYoto introduces the 4th Gen players and explains how they fit into family routines, from mornings to bedtime. It also promotes pre-orders with a discount on Card Cases.

OnboardingSpooky season starts here 🎃Introduces a new subscriber to recently added Yoto cards, including seasonal stories, music, and character content. Multiple calls to action encourage browsing and shopping the card store.

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