Yankee Candle onboarding

3 emails over 22 days, counted from the day we signed up.

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Day 7First email
Email 1 · WelcomeYou’re In, Friend! Here’s Your Discount CodeSave 15% on your first order!
Day 81 day later
Email 2 · OnboardingYour Fragrance Journey Begins Here ✨Discover new arrivals, best sellers & more
Day 2214 days later

What each email does

Day 7First emailWelcomeYou’re In, Friend! Here’s Your Discount CodeYankee Candle welcomes a new subscriber with 15% off their first purchase. It includes a unique discount code, shopping prompts, and detailed offer exclusions.
Day 81 day laterOnboardingYour Fragrance Journey Begins Here ✨Introduces Yankee Candle’s fragrance range and invites the recipient to explore popular formats and fragrance families. It pairs shopping prompts with a guide for discovering different scents.

Activation nudge⏰ Hurry — Your Offer Is Waiting!A sign-up offer reminder encourages the recipient to shop with a discount on their purchase. The email highlights the offer and redemption action, followed by detailed terms and customer support information.

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