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Email examplesBrandsWineenthusiastSale / discount

Wine Express exclusive wine sale

Wine Express promotes a limited-production Zinfandel at an exclusive price, highlighting its vineyard source and scarcity. The email uses an expert-style personal note and a buy-now call to action.

Wineenthusiast

Day 14 after signup

SELLING FAST! Under $20 ($52 Retail) Dry Creek Zin, Only Here!

62% OFF! Ridge, Bella & Wilson All Source From This Vyd!

Why it works

  • Build the offer around a specific product detail—in this case, the vineyard and single-block sourcing—to give the promotion a story beyond the price.
  • Put the limited allocation and exclusive price near the purchase prompt so readers can quickly understand both the appeal and the reason to act.

How it is built

  1. Offer headline
  2. Personal wine introduction
  3. Vineyard credentials
  4. Scarcity and pricing
  5. Purchase call to action
  6. Expert sign-off
  7. Text updates prompt
Email copy

8 Barrel Production Zin from Vineyard that Ridge, Bella & WIlson Source From...Exclusive Deal! My fellow Zinheads! This miniscule production Old Vine Zin from a Single Block in an iconic vineyard that leads to Zins from Ridge, Bella, Wilson and other famed Zin producers is Selling Fast... and Almost Gone! There are certain vineyards in California that have earned a reputation for producing exceptional Zinfandel. Maple Vineyard in Dry Creek Valley is certainly one of them. Over the years, fruit from this remarkable site has found its way into Zinfandels from Ridge, Wilson, Pezzi King, Gary Farrell, Bella and Armida. That’s quite a an impressive résumé. But what really caught my attention here is how specifically this wine is sourced: one single block within Maple Vineyard. When a vineyard already has this kind of track record, getting fruit from a particular block makes this an especially interesting bottle to put on the table. And trust me when I tell you, there isn't much of it. Only 8 Barrels were produced of this Zin from a Single Block that has affectionately been known as the “spice block”. You can only find it HERE for Under $20 (or for $52 at the Winery) This is the kind of extraordinary, small-production Cali wine I love finding for Wine Express customers: incredible vineyard, tiny production and a price that makes it easy to buy a couple of cases. But like so many of these under the radar, hidden gem deals... our allocation is very limited, and once it’s gone, it’s gone. So make sure to grab enought to last you all year long! Exclusive Offer for Wine Express Customers Under $20 A BOTTLE BUY NOW   Cheers! Marshall Tilden III, DWS, CSW President of Wine Express & Wine Education at Wine Enthusiast Companies   Let's Text! To Receive Special Offers and Wine Updates Sign Up Here Terms and Conditions Free shipping applies to orders over $149 or 12+ bottles for Standard UPS Ground, single destination. Not valid on Wine Clubs or Wine Baskets. WineExpress.com 200 Summit Lake Drive 4th Floor Valhalla, New York 10595 Unsubscribe | Manage Preferences | Privacy Policy | View Online

Brand
Wineenthusiast
Industry
Ecommerce · Wine retail
Type
Promotional
Email
Sale / discount
Sent
Day 14 after signup
Sent at
Thu, 8:48 PM UTC
From
WineExpress <email@e.wineexpress.com>
Sent with
SendGrid
Social proof
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 23 links
Length
355 words · 2 min read
Images
10
Layout
Multi-column · Visual
Voice
Personal note
Language
English
Fonts
Poppins, Arial, Playfair Display
Dark mode
No custom styles

Colors

  • #a54423
  • #ffffff
  • #000000
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