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Email examplesBrandsExpressSale / discount

Express limited-time sale email

Promotes limited-time offers on tops, sweaters, and fall styles, using a midnight deadline to create urgency. It also highlights incentives for joining Express Insider and downloading the app.

Express

Day 20 after signup

Almost gone: $15+ tops & sweaters

Why it works

  • Lead with a time limit and a clear product category so readers can quickly understand the offer.
  • Organize multiple promotions into distinct sections, then place the detailed terms after the main offers.
  • Keep secondary incentives separate from the lead sale so they add options without obscuring the primary message.

How it is built

  1. Urgency-led headline
  2. Featured apparel offer
  3. Additional seasonal offer
  4. Loyalty signup incentive
  5. App download offer
  6. Offer terms and footer
Email copy

Sizes are moving fast. Lock in your favorite fall layers before midnight. $15+ ALL TOPS & SWEATERS Valid for a limited time. Online only. The offer can only be combined with the insider offer. Not combinable with style steals or 25% Off. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com ffor details. Cannot be used to purchase Express gift cards. Valid only online at express.com. Not valid in Express stores or Express Factory Outlet stores. For details see Returns & Exchanges Policy. WOMEN'S $29+ FALL STEALS Valid for a limited time. Online only. The offer can only be combined with the insider offer. Not combinable with 25% off. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com for details. Cannot be used to purchase Express gift cards. Valid only online at express.com. Not valid in Express stores or Express Factory Outlet stores. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Cash will be sacrificed. The Bonus Express Cash is nontransferable and valid only for one-time use for the customer to whom the Bonus Express Cash is issued. Bonus Express Cash has no cash value. If you return the purchase, you will not receive back the value of the Bonus Express Cash used to make the purchase. Cannot be used as payment on an Express Credit Card account, redeemed for cash or used to purchase Express Gift Cards. The Bonus Express Cash is valid at Express, Express Men and Express Factory Outlet stores in the U.S. and Puerto Rico and online at express.com. The Express Insider program is provided by Express and its terms and conditions may change at any time. Redemption of the Bonus Express Cash confirms your consent to the Express Insider program Terms and Conditions. Express, LLC reserves the right to cancel your participation in the Express Insider program in the event of fraud, abuse of rewards privileges, or violation of the terms and conditions. For complete terms and conditions, visit express.com/insider. By enrolling in the Express Insider program you agree to receive transactional email communication from Express regarding this program. Express Insider is a digital loyalty program and member notifications are sent primarily via email. Members may not unsubscribe from Express Insider program emails. If you would like to opt out of the Express Insider program and cancel your membership, you will lose all of your Express Cash, current points and membership status. Members can opt out of the program by contacting our Customer Service team at 1.888.EXP.1980 or chat with us at express.com. Express Marketplace purchases and Style Trial transactions are not eligible for all Express Insider program benefits, including but not limited to points and Express Cash (for Style Trial), redemption and free shipping. Loyalty customers will earn Express Insider points and Express Cash based on Express Marketplace purchases; however, Express Insider earned Express Cash cannot be redeemed on Express Marketplace purchases and may be subject to other restrictions. The Express Credit Card may not be used for any Express Style Trial transactions, but certain Express Cash can be earned on Style Trial transactions. Exclusions and restrictions apply. For full terms and conditions see express.com/insider. APP DOWNLOAD OFFER **Valid until end of download month. New download only. Customers will receive offer within 24 hours

Brand
Express
Industry
Other · Apparel
Type
Promotional
Email
Sale / discount
Sent
Day 20 after signup
Sent at
Fri, 12:09 AM UTC
From
Express <express@b.express.com>
Sent with
SendGrid
Countdown
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 46 links
Length
912 words · 4 min read
Images
28, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Expresssans Regular, Expresssans Bold
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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