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Email examplesBrandsWineenthusiastSale / discount

WineExpress Masseto price-drop offer

Promotes a discounted Masseto 2022 with an emphasis on limited availability and expert ratings. Detailed critic reviews support the offer, followed by related wine recommendations.

Wineenthusiast

Day 6 after signup

PRICE DROP on Masseto! Last of this 98+ Pt (2X) Gem!

Legendary 98-Pt Masseto 2022: 'Something Special'

Why it works

  • Lead with the price drop and limited availability so the offer is clear before the product details.
  • Place expert ratings near the featured wine, then use review excerpts to give interested readers more context.
  • Keep one prominent purchase action and put shipping terms and related recommendations later in the email.

How it is built

  1. Brand header
  2. Scarcity price headline
  3. Featured wine ratings
  4. Primary purchase button
  5. Critic review excerpts
  6. Related wine recommendations
  7. Shipping details and footer
Email copy

Legendary 98-Pt Masseto 2022: 'Something Special' | View Online. Lowest Price ANYWHERE on Last Few Bottles! Masseto 2022, Toscana 98 Jeb Dunnuck 98 Decanter 97 Jane Anson buy now On Sale and Ships Free on Orders over 149 or 12+ Bottles 98+ Points from Jeb Dunnuck saying: "This vintage of the 2022 Masseto is 100% Merlot. The nose is pronounced, leading with its mineral aromas of crushed dark stones. It smells like dissolved minerals, delicate peppery accents, black plum, red apples, lavender perfume, and sage. The aromatics are quite profound in this vintage, and on the palate, it’s full-bodied and more structured, with ripe tannins and a good deal of depth and richness, with the minerality shining through. Long on the palate, it’s generous all the way through, and while it feels approachable upfront, more structure comes through on the finish. Allow it some time in cellar and drink 2028-2058." 98 Points from Decanter saying: "The summer was so arid in 2022 that the vines shut down and ripening was halted until mid-August rains arrived. This helped to preserve acidity in the grapes, giving sensational freshness to balance the rich and finely structured palate. Masseto 2022, then, combines the best of both worlds: fruit ripeness and concentration, and freshness and poise. It's not as immediately seductive as the 2021, but there is so much potential in this long-lived vintage. Scents of cool, damp earth, dark hedgerow berries, Mediterranean scrub, and cocoa and wood give a sense of what is to come once time has untangled everything. Zingy, crunchy acidity steals the show early on, segueing into a mouthful of succulent yet dense dark berries and spice imbued with plenty of energy. Then some balsamic herbs and floral notes lighten the palate, before a touch of salinity and some bitter herbs emerge on the finish, with a refrain of bright cherry. Something special. Drinking Window: 2026-2050." 97 Points from Jane Anson saying: "Cocoa bean, campfire, creamy raspberry fruits, fragrant and concentrated, plenty of grilled coffee beans and orange peel, complex, concentrated, nuanced, great quality. 24 months ageing in 100% new oak, then 12 months in bottle before release. Gaia Cinnirella winemaker, Marco Balsimelli production director at this wonderful 11ha property owned by the Frescobaldi family." background: Experience the legendary Masseto 2022, a monumental single-varietal Merlot from Tuscany's prestigious Bolgheri region, born from a challenging yet rewarding vintage. This vibrant, rich, and luscious wine offers an immediate concentration of small red fruits, perfectly balancing power with finesse on the palate. Acclaimed by experts, it received an outstanding 98 Points from Jeb Dunnuck, who noted its "profound aromatics" and "fullbodied and more structured" character, while Decanter praised its "sensational freshness." Jane Anson also awarded 98 Points, highlighting "creamy raspberry fruits, fragrant and concentrated, nuanced, great quality." Now available On Sale, don't miss this opportunity to acquire a true liquid kaleidoscope, a testament to its unique terroir and uncompromising quality. Other Wines You Might Be Interested In TOP SELLER Louis Latour 2023 La Grande Roche Premier Cru, Montagny STAFF PICK Wicked Good Cupcake 2-Pack & Rosé Gift Set NEW Chateau Coutet 2016, Barsac, Sauternes Premier Grand Cru Classe 375ml HIGHLY RATED Chateau Lynch Bages 2020, Pauillac Top Sellers Wine Concierge Gifting Case Discounts Sale Contact Us Let's Text! To Receive Special Offers and Wine Updates Sign Up Here Terms and Conditions Free shipping applies to orders over $149 or 12+ bottles for Standard UPS Ground, single destination. Not valid on Wine Clubs or Wine Baskets. WineExpress.com 200 Summit Lake Drive 4th Floor Valhalla, New York 10595 Unsubscribe | Privacy Policy

Brand
Wineenthusiast
Industry
Ecommerce · Wine retail
Type
Promotional
Email
Sale / discount
Sent
Day 6 after signup
Sent at
Thu, 12:43 PM UTC
From
WineExpress <email@e.wineexpress.com>
Sent with
SendGrid
Free shippingSocial proofSingle CTAProduct grid
All sale / discount email examples

Breakdown

Main button
“Lowest Price ANYWHERE on Last Few Bottles!”
Calls to action
1 button, 30 links
Length
594 words · 3 min read
Images
7
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Arial, &amp, Book Antiqua
Dark mode
Custom dark styles

Colors

  • #a99876
  • #f4f1ed
  • #a54423
  • #000000
  • #193324
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