Wine Access welcome series

3 emails over 4 days, counted from the day we signed up.

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Day 1First email
Email 1 · WelcomeCustomize Your Experience & Shop With 10% Off!The best way to experience Wine Access👌
Day 32 days later
Email 2 · OnboardingSeriously.We’ll issue a credit for any bottle that fails to impress 👀
Day 41 day later

What each email does

Day 1First emailWelcomeCustomize Your Experience & Shop With 10% Off!Wine Access welcomes the new subscriber with a discount on their first purchase and explains how to save wine searches and manage email preferences. It also offers customer support contact details.
Day 32 days laterOnboardingSeriously.Introduces Wine Access’s satisfaction guarantee and directs new subscribers to customer favorites selected by its wine team. It also highlights wine clubs as a way to discover new wines.

OnboardingFree Shipping? Easy.Explains how customers can qualify for free shipping by building an order over time, with wine held for up to 30 days. A Shop Now button leads into shopping, followed by search and customer-service options.

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