Wincher onboarding

7 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeReady, set, SEO! Welcome to Wincher, [First name]!Here's what you signed up for...
Day 11 day later
Email 2 · OnboardingStep 1: Let's learn about Keyword ResearchHere's what you need to know to find relevant keywords for your business
Day 21 day later
Email 3 · OnboardingStep 2: Let's talk about how to optimize your pagesToday we'll cover the basics of On-page SEO to achieve higher rankings
Day 31 day later
Email 4 · OnboardingStep 3: Time to master your Rank TrackingLet's learn how to measure your performance
Day 41 day later
Email 5 · OnboardingStep 4: Keeping track of competitorsTime to unpack the essentials to competitor tracking
Day 51 day later
Email 6 · OnboardingStep 5: Let's apply top SEO tips to rank higher!Achieve better rankings faster with these secrets
Day 61 day later
Email 7 · Trial endingWrapping up your first week with WincherA full week has gone and this is just the beginning...

What each email does

Day 0First emailWelcomeReady, set, SEO! Welcome to Wincher, [First name]!Welcomes the new subscriber and introduces keyword research and rank tracking as first steps for improving SEO. It points to a walkthrough video and offers a way to contact the sales team.
Day 11 day laterOnboardingStep 1: Let's learn about Keyword ResearchThis email guides new users through choosing keywords, explaining search volume, keyword difficulty, and search intent. It points them to Wincher’s research tool and previews the next onboarding lesson.
Day 21 day laterOnboardingStep 2: Let's talk about how to optimize your pagesThe second email in an SEO onboarding sequence explains on-page optimization basics and points new users to Wincher’s SEO checker. It previews the next lesson on tracking performance.
Day 31 day laterOnboardingStep 3: Time to master your Rank TrackingThe third email in an SEO setup sequence explains why rank tracking matters and introduces key ranking metrics. It ends by prompting the reader to check their rankings.
Day 41 day laterOnboardingStep 4: Keeping track of competitorsThe fourth email in a signup sequence explains how SEO competitors differ from business competitors and which competitors to track. It shows how Wincher can help identify them and directs the reader to the Competitors tool.
Day 51 day laterOnboardingStep 5: Let's apply top SEO tips to rank higher!The fifth email in Wincher’s signup sequence shares practical tips for improving SEO rankings. It encourages the reader to log in and apply the advice.
Day 61 day laterTrial endingWrapping up your first week with WincherWincher recaps topics covered during the subscriber’s first week and notes that the trial is nearing its end. It describes who its paid plans suit and offers a call with the sales team to help choose a plan.

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