Vrai welcome series

4 emails over 9 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to VRAIDiscover the latest
Day 33 days later
Email 2 · OnboardingYour take on timelessCustomize with our diamond experts
Day 63 days later

What each email does

Day 0First emailWelcomeWelcome to VRAIWelcomes new subscribers with an introduction to VRAI’s lab-grown diamonds and timeless designs. It highlights shopping new arrivals and booking a complimentary appointment with a diamond expert.
Day 33 days laterOnboardingYour take on timelessIntroduces VRAI’s customizable diamond designs and offers help from diamond experts through showroom or virtual appointments and chat.
Day 6

OnboardingHow to buy an engagement ringGuides new subscribers through choosing an engagement ring, with ways to browse by shape and style or commission a custom design. It also highlights care support and offers appointments or expert chat for help.

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