Twofold onboarding

7 emails over 8 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeYour Twofold account is ready
Day 11 day later
Email 2 · OnboardingCreate your first note
Day 21 day later
Email 3 · Activation nudgeSee what Rachel (PA) has to say
Day 31 day later
Email 4 · OnboardingQuick call
Day 41 day later
Email 5 · Activation nudgeWant more time with your Twofold trial?
Day 51 day later
Email 6 · Trial endingWorth checking before your trial ends
Day 83 days later
Email 7 · Upgrade promptChecking in – and over 70% off

What each email does

Day 0First emailWelcomeYour Twofold account is readyWelcomes the new user and encourages them to capture their first note, highlighting ease of use, templates, and compatibility. A customer testimonial and privacy assurances build trust.
Day 11 day laterOnboardingCreate your first noteGuides a new user to create their first note, with a brief video and a quick-start prompt. It also offers personal setup help, highlights additional note-taking options, and reassures users about data privacy.
Day 21 day laterActivation nudgeSee what Rachel (PA) has to sayTwofold nudges a new user who has not fully gotten started to log in, using a customer testimonial to show the value of the product. It also offers onboarding help and reassures readers about data privacy.
Day 31 day laterOnboardingQuick callJoe from Twofold welcomes the new user and offers a short call to help them get started and customize their first note.
Day 41 day laterActivation nudgeWant more time with your Twofold trial?Joe notes that the recipient has not had a chance to explore the trial and offers a few extra days. He also suggests a short call or a platform walkthrough video.
Day 51 day laterTrial endingWorth checking before your trial endsTwofold encourages the recipient to subscribe before their trial ends, offering the first month for $19 instead of $69. It reassures them that their features and notes will remain unchanged.
Day 83 days laterUpgrade promptChecking in – and over 70% offJoe thanks the recipient for trying Twofold and offers over 70% off the first month if they subscribe. He invites them to reply with questions or suggestions.

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