Tina
Oct 20, 2026
Why Teams Are Switching to Git-Based CMSs
A CMS that works with your team, not against it.
Why it works
- Open with a recognizable problem before introducing the product's approach, so readers can see why the solution matters.
- Use a short list to make pain points and benefits easy to scan and compare.
- Keep the main call to action focused on one next step, then place support resources and subscription details afterward.
How it is built
- Personalized greeting
- Problem framing
- Pain point list
- Solution benefits
Email copy
Hey [First name], Modern development teams need a CMS that works with them, not against them. But traditional content management systems are often more pain than they're worth. Sound familiar? 😠 Legacy CMSs often require constant maintenance 🙅 Businesses don't want to be locked into a proprietary database 🐢 Slow, manual deployment cycles slow down releases Our goal is to fix this by: Being UI agnostic – you build your frontend in the tools you're comfortable with Giving you control – store all the content change history in your Git repository Using DevOps best practices – automating content workflows so teams move faster Even if you're working solo, you'll get benefits from all this power. If your team is dealing with a CMS that slows down your entire dev cycle, it's worth seeing what TinaCloud plans have to offer. Learn about TinaCloud As always, our most important asset is your feedback, which helps us give you the best customer service. You can always find our developers to help you here: Discord – TinaCMS Cheers, The TinaCMS Team – tina.io For enterprise enquiries, see: TinaCMS – Enterprise You're receiving this email because you signed up for TinaCMS. If this wasn't you, you can safely ignore this message. This email was sent to you@example.com why did I get this? unsubscribe from this list update subscription preferences SSW USA Corporation · 1111B S Governors Ave Ste 3132 · Dover, DE 19904 · USA