Thriftbooks welcome series

3 emails over 7 days, counted from the day we signed up.

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Day 3First email
Email 1 · OnboardingWelcome to ThriftBooks!Start earning rewards for the books you read.
Day 52 days later
Email 2 · OnboardingShop Smarter with ThriftBooksMore books, more savings, more rewards—learn how to get it all!
Day 72 days later

What each email does

Day 3First emailOnboardingWelcome to ThriftBooks!Introduces ThriftBooks, explains the recipient’s ReadingRewards status, and encourages browsing personalized book recommendations. It also highlights free shipping and customer reviews.
Day 52 days laterOnboardingShop Smarter with ThriftBooksA follow-up for a new subscriber introducing ways to save through book deals, ReadingRewards referrals, and an educator benefit. It directs readers to browse, shop, refer a friend, or verify educator status.

OnboardingReady to Level Up Your ThriftBooks Game?Introduces ways to browse books, explore new releases and trending titles, and find personalized recommendations. It also encourages readers to build a wishlist and sign up for SMS alerts.

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