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Email examplesBrandsThe Whisky ExchangeProduct launch

The Whisky Exchange new whisky release email

Introduces four new Chichibu whisky releases with tasting notes, production details and shopping links. The email highlights the London Edition before describing the other expressions.

The Whisky Exchange

Day 9 after signup

New Chichibu: London Edition 2026

Plus The Peated, Hint of Sherry & more

Why it works

  • Open with a short overview that frames the collection and previews what makes each release distinct.
  • Give the featured product the most detail, then use concise tasting notes to help readers compare the remaining options.
  • Place clear shopping buttons alongside the product descriptions so readers can act as they browse.

How it is built

  1. Navigation links
  2. Collection introduction
  3. Featured release details
  4. Additional product descriptions
  5. Shopping buttons
  6. Compliance footer
Email copy

View in browser SCOTCH WHISKY SPIRITS OFFERS NEW IN     Chichibu: Four New Expressions Few Japanese distilleries inspire quite the anticipation of Chichibu, and this year’s releases offer plenty to discover. From the much-anticipated London Edition to the return of The Peated, a sherry-influenced release from Chichibu II and a marriage of whiskies from both distilleries, this collection showcases the remarkable character and versatility of Ichiro Akuto’s whiskies. Chichibu London Edition 2026 It almost feels like it wouldn’t be The Whisky Show without a new Chichibu London Edition release to accompany it. Thankfully, the ninth edition of this absolutely delightful bottle is up to Chichibu’s impeccable standards, marrying 16 casks of single malt distilled at Chichibu I into one extremely pleasing whole. Apricot and peaches centre notes of honey, grapefruit peel, white pepper and rich vanilla custard in an elegant, expressive and fruit-forward release. SHOP NOW     Chichibu The Peated 2026 Edition This is the first standalone release of Chichibu’s heavily peated single malt since 2022, crafted from malt peated to 50 PPM during the distillery’s annual peated production run. Matured predominantly in ex-bourbon barrels, alongside oloroso sherry casks and re-coopered hogsheads, it balances elegant peat smoke with gentle sweetness, offering toasted baking spices, burnt caramel, roasted almonds, honey, banana and lingering grassy smoke. Chichibu Distillery II Hint of Sherry Hint of Sherry is the second single malt release from Chichibu II Distillery. Lightly peated, it was aged for five to six years in a combination of ex-sherry casks and ex-bourbon barrels. Flavours of layered complexity are defined by notes of peat smoke, dark chocolate, raisins and candied citrus, followed by vanilla, honey and baking spice, and a lingering finish of sweet smoke and lapsang souchong. Ichiro's Malt Chichibu Double Distilleries A marriage of single malts from the two Chichibu distilleries that finds a pleasing harmony between the original distillery’s fruitier character and the newer sibling’s richer, fuller style. A mixture of casks were used for maturation and the complexity and depth this brings can be appreciated in the whisky, as jasmine and peach lead to honey and creamy vanilla on the palate, before citrus and baking spices see out a long finish. SHOP NOW Chichibu The Peated 2026 Edition Shop Now Chichibu Distillery II Hint of Sherry / 2026 Release Shop Now Ichiro's Malt Chichibu Double Distilleries Shop Now   This email was sent to you@example.com. We will not publish, sell or distribute your email address to third-party companies. If you no longer wish to receive newsletters from The Whisky Exchange, please unsubscribe from our mailing list.       Copyright The Whisky Exchange. All Right Reserved. The Whisky Exchange is the registered trademark of Speciality Drinks Limited. Registered in England and Wales (Company No. 4449145). Registered Office: Elixir House, Whitby Avenue, Park Royal, London NW10 7SF, UK. Enjoy responsibly drinkaware.co.uk

Brand
The Whisky Exchange
Industry
Other · Whisky retail
Type
Promotional
Email
Product launch
Sent
Day 9 after signup
Sent at
Mon, 9:51 AM UTC
From
The Whisky Exchange <newsletter@emails.thewhiskyexchange.com>
Product grid
All product launch email examples

Breakdown

Main button
“SHOP NOW”
Calls to action
5 buttons, 23 links
Length
469 words · 2 min read
Images
7
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
SeasonMix, Georgia, Arial
Dark mode
No custom styles

Colors

  • #9196f8
  • #f8f5f2
  • #000001
Blue emailsLight emails

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