The Information
Day 17 after signup
The Information + NYSE: The Long Road to an IPO
A panel and cocktail reception on what it takes to go public. November 10 in San Francisco.
Why it works
- Open with context that frames the event topic as a longer process, giving the invitation a clear reason to matter.
- Present the speakers and practical event details before the request so readers can judge the event's relevance.
- Use one direct invitation request as the main call to action.
How it is built
- IPO context
- Event overview
- Panelist introductions
- Date and venue details
- Audience qualification
- Invite request CTA
Email copy
Hi there, An IPO makes headlines the day a company hits the trading floor, but the work behind it starts months, sometimes years, earlier. Join The Information and the New York Stock Exchange for The Long Road to an IPO, a panel discussion on what it takes to prepare a company to go public. We’ll discuss the relationships, trust and preparation companies need to build with advisers, investors and exchange executives, as well as the decisions founders and executives face along the way. The panel discussion will be followed by a cocktail reception. On stage: Kate Claassen, Chairman of Global Internet Banking, Morgan Stanley Crystal Shen, Head of West Coast Capital Markets, New York Stock Exchange Moderated by Dakin Campbell, Reporter, The Information Date: November 10, 2026 Time: 5:30 p.m. Location: The Howard, 661 Howard St., San Francisco The event is designed for decision-makers preparing their companies for an IPO in the next 18–24 months. Request an Invite We hope to see you there. The Information Events Sponsored by Follow us Download our app Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103