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Email examplesBrandsThe InformationNewsletter

The Information editorial article email

The email highlights a report on a data center IPO, then promotes The Information’s paid subscriptions with plan details and subscriber benefits. It also points readers to popular articles and newsletter signups.

The Information

Day 21 after signup

Singapore’s DayOne Pushes Ahead With Data Center IPO Tied to TikTok

Read the latest article from The Information. Subscribe today and save 25% on all of our business, tech and finance reporting.

Why it works

  • Lead with a timely editorial topic so readers immediately understand the issue’s main focus.
  • Place the subscription pitch after the article link, then make the offer concrete with benefits and plan options.
  • Use related articles and newsletter signups to give readers useful next steps beyond subscribing.

How it is built

  1. Date and headline
  2. Article reading link
  3. Subscription benefits
  4. Plan price comparison
  5. Popular article picks
  6. Newsletter signups
  7. Publication footer
Email copy

October 16, 2026 Singapore’s DayOne pushes ahead with a data center IPO tied to TikTok. Read or listen to the full article Singapore’s DayOne Pushes Ahead With Data Center IPO Tied to TikTok By Claudia Chong, Juro Osawa With a Pro subscription, you'll have access to award-winning reporting, plus: Annual Pro Join subscriber-only live conversations with industry experts. 60+ Company Org Charts Proprietary Databases (Generative AI, Creative Economy, etc.) Special Research Projects (Tech IPO Tracker, The Next GPs, etc.) Weekly Data Analysis Newsletter Invitation to Exclusive Events Deep Research (AI tool for instant answers from exclusive reporting) In-Depth Tech & Finance Journalism Top-Tier Subscriber Network Share 3 Free Reads of Each Article Exclusive Video Content Informative Partner Content Access to The Information App Pro Subscription $749 $999 / Year Subscribe Annual Subscription $299 $399 / Year Subscribe Popular articles Exclusive How Microsoft’s New Office Chief Fixed Copilot and Won Over Nadella By Aaron Holmes GPUs in the Wine Cellar: Why Techies Are Hoarding AI Compute in Their Homes By Nick Wingfield and Aaron Tilley Exclusive OpenAI Eyes Acquisition That Could Boost Cybersecurity Business By Valida Pau and Amir Efrati AI Infrastructure The Attractive Economics Behind Anthropic Data Center Sprint By Ann Davis Vaughan Sign Up for Our Newsletters Every Monday (subscribers only) AI Infrastructure By The Information Staff Stay ahead of the AI infrastructure wars. Ann Davis Vaughan covers how tech titans are disrupting the energy sector and becoming accidental industrial giants to compete on the AI model battlefield. Sign up Every Wednesday (subscribers only) The Information Finance By The Information Staff Context and explanation for the biggest investments in the industry, with a particular focus on the funding of artificial intelligence. Sign up Follow us Read anywhere All our newsletters Subscribe now Gift subscription Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Newsletter
Email
Newsletter
Sent
Day 21 after signup
Sent at
Fri, 6:10 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
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Breakdown

Main button
“Read or listen to the full article”
Calls to action
3 buttons, 36 links
Length
315 words · 1 min read
Images
11, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Suisse Int\l Regular, Helvetica, Suisse Screen Regular
Dark mode
Custom dark styles

Colors

  • #f32a52
  • #ffffff
  • #000000
  • #f0ece5
  • #fec6cc
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