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Email examplesBrandsThe InformationSale / discount

The Information subscription offer email

The Information highlights recent scoops and related tech-business stories, then offers a discounted first year of its subscription. It also promotes premium research tools and a free newsletter.

The Information

Day 21 after signup

SpaceX's AI cloud pivot, souring data center debt and Tether's bank partner

Reuters, CoinDesk and Techmeme followed our reporting. Subscribe for $299 and save 25%.

Why it works

  • Lead with specific recent reporting to establish the value of the publication before presenting the subscription offer.
  • Group story summaries by topic so readers can quickly scan the range of coverage.
  • Repeat the subscription offer after the editorial highlights, then separate premium extras and free newsletter options for readers with different levels of interest.

How it is built

  1. Recent reporting introduction
  2. Subscription offer
  3. Story highlights
  4. Market perspective
  5. Premium subscription extras
  6. Newsletter and footer links
Email copy

Hello, Recently, we were the first to break stories on SpaceX’s move into AI cloud computing, trouble in Jane Street-linked data center debt, a Tether bank partner caught up in an assets seizure and more. Publications such as Reuters, CoinDesk, 9fin and Techmeme followed our reporting. At The Information, we break the stories that matter before they become mainstream. Subscribe for $299 and save 25% on your first year to see them first. Here's what we told our readers first. AI’s compute boom Elon Musk once rejected the idea of selling xAI’s computing power, saying it wouldn’t be taken seriously as an AI lab. Now SpaceX’s AI unit has turned itself into an AI cloud firm, with labs such as Anthropic and Google among its customers. How it got there is in the story. Demand for inference is also fueling startups: Fireworks and Fal are weighing new rounds, and GPU cloud provider GMI raised $668 million in equity and debt. But debt tied to a data center leased to Jane Street has soured in secondary trading. What investors are asking for, and why, is in the story. Meta’s Muse finds an audience Meta’s agent has passed 3 million weekly users just weeks after launch. How engaged those users are, and how that compares with Meta’s reach, is in the story. A stablecoin giant’s bank partner One of Tether’s bank partners got caught up in an assets seizure. Which bank, and how Tether ends up exposed to it, is in the story. Across AI infrastructure and crypto, money is moving fast, and not every deal is landing smoothly. Before it’s everywhere, it’s in The Information. Subscribe for $299 and save 25% on your first year for reporting that shows where the money is moving before the rest of the market catches on. Subscribe now From The Information Pro IPO Tracker Which tech company goes public next? Follow nearly 80 companies on the road to an IPO, from Anthropic and OpenAI to Discord and Strava, with expected timing, valuations and outlook for each. Gain access to the IPO Tracker, 60+ org charts, proprietary databases, exclusive newsletters, subscriber-only events and more by subscribing to The Information Pro for $749. Sign Up for Our Newsletter Two times/week Dealmaker By The Information Staff The Information’s reporters Valida Pau and Julia Hornstein give you the inside scoop on tech deals and dealmakers. Sign up Follow us Read anywhere Explore Our Newsletters Subscribe to The Information Sent to you@example.com | Manage your preferences or unsubscribe | Help The Information · 251 Rhode Island Street, Suite 107, San Francisco, CA 94103

Brand
The Information
Industry
Other · Business and technology journalism
Type
Promotional
Email
Sale / discount
Sent
Day 21 after signup
Sent at
Fri, 9:43 PM UTC
From
The Information <hello@theinformation.com>
Sent with
Customer.io
All sale / discount email examples

Breakdown

Main button
“Subscribe now”
Calls to action
1 button, 31 links
Length
433 words · 2 min read
Images
6, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Suisse Int\l Mono, Suisse Int\l Regular, Suisse Int\l Medium
Dark mode
No custom styles

Colors

  • #f32a52
  • #ffffff
  • #000000
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