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The New Baby Lifestyle Creep
Today in style, self, culture, and power.
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October 7, 2026 PARENTING The New Baby Lifestyle Creep At Babylist’s Soho showroom, expectant parents are lining up to register for $1,500 strollers and $850 car seats. By Erica Schwiegershausen Photo: Spencer Platt/Getty Images It’s opening day at the new Babylist showroom in Soho, and Faith Lobelson — a 32-year-old who works in tech and lives in Carroll Gardens — is test-driving the Bugaboo Fox 5 stroller. The $1,500 stroller, which features a bassinet attachment and four-wheel suspension, is the same model Lobelson’s sister, Grace, bought before she had her baby a year earlier. “This one’s gonna feel real good on the cobblestones,” says Vanessa, a registry consultant at Babylist, gesturing at a pretend cobblestone path in the showroom that allows expectant parents to test how well each stroller handles bumpy conditions. Lobelson is due in November and wants to know what stroller accessories she’ll need. “You’re definitely gonna want the little winter muff that you can use for the bassinet,” Vanessa says. She also recommends a rain shield, a stroller caddy, and stroller mitts to keep her hands warm through the winter. “I didn’t know those existed until I started looking last year and I saw everyone had them,” Lobelson says. “Everything exists now, and it’s amazing,” says her sister. “Any slight inconvenience you can think of there’s baby gear for that.” READ MORE Celebrity News Gossip, revelations, and timelines. Keri Russell brought her daughter to Paris Fashion Week. Zendaya is an Odyssey press-tour outfit repeater. Did Sam Altman lie about waving to Andrew Garfield? Today’s Top Stories At Paris Fashion Week, Matthieu Blazy used Chanel’s early life to say (and show) something new. READ MORE Grace Horan's kitschy, stained-glass-style furniture fuses digital ephemera and ancient tradition. READ MORE Like it or not, the rattail seems to be back, and the hairstyle looks a bit different from its predecessors in the ’80s and ’90s. READ MORE Gabby Windey wrote a 2,500-word essay about how setting a vibration plate to “supersonic speed” caused a serious back injury. READ MORE Subscribe now to get unlimited access to everything New York, including subscriber-only newsletters, exclusive perks, the New York app, and more. Subscribe Now ADVERTISER CONTENT The Mini Cut Shop For more shopping advice, sign up to get the Cut Shop newsletter every Friday. It’s Your Last Chance to Shop Editor-Approved October Prime Day Deals Save on brands including Apple, Therabody, Shark Beauty, Gap, and Boll & Branch. Save Up to 50 Percent on Madewell and Gap Before October Prime Day Ends All the best fashion deals in one place. Get Up to 50 Percent Off My K-Beauty Essentials Before October Prime Day Ends Save on shampoo and conditioner sets, hot tools, and styling products. READ MORE FROM THE CUT ASTROLOGY Your Daily Horoscope by Madame Clairevoyant Mars and Uranus could help bring some excitement to your day today. Read your horoscope. ADVERTISER CONTENT Sign up for Personals A newsletter about sex and relationships. SIGN UP follow us on instagram • tiktok • twitter • facebook unsubscribe | privacy notice | preferences This email was sent to you@example.com. Was this email forwarded to you? Sign up now to get this newsletter in your inbox. View this email in your browser. Vox Media, LLC 1701 Rhode Island Ave NW, Washington, DC 20036 Copyright © 2026, All rights reserved