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Email examplesBrandsThe CutNewsletter

The Cut editorial newsletter featuring a reported story

The Cut revisits a reported feature about a woman drawn to raw-vegan influencers and the dangers of extreme eating. The email shares a long excerpt and invites readers to read the full story.

The Cut

Day 18 after signup

The Woman Who Ate Only Fruit

Karolina Krzyzak went to Bali to meet the raw-vegan influencers she’d followed for years. She never made it back home.

Why it works

  • Lead with a specific, compelling headline and a short dek that establishes the story’s central tension.
  • Give readers a substantial excerpt before the full-story invitation so the email offers editorial value on its own.

How it is built

  1. Feature headline and dek
  2. Byline and story excerpt
  3. Reported narrative
  4. Full-story call to action
  5. Social follow links
  6. Survey and email footer
Email copy

Why Karolina Went to Bali She struggled with an eating disorder for years. When she discovered raw veganism, she thought she’d found the answer. By E.J. Dickson A former senior writer at The Cut covering culture Photo-Illustration: The Cut; Photos: Instagram   Revisit this story from September 2025.   At 11 p.m. on December 8, 2024, the night clerk at Sumberkima Hill, a private villa resort overlooking the mountains of Bali, was at his desk when a Polish woman named Karolina Krzyzak checked in. She had made a last-minute reservation through WhatsApp requesting a villa with a pool. She also had two specific dietary requirements: She would need her meals delivered directly to her room, and the meals would have to be only fruit. The request didn’t strike Bernard Hudepohl, the hotel’s owner, as unusual. It wasn’t uncommon for hotel guests to ask for vegan meals or even for them to make their own juices in their room if they were on a cleanse. But when Karolina arrived at the hotel, he and his staff were shocked by her appearance. She was emaciated, her eyes sunken into her skull and her collarbone jutting out of her flesh. The night clerk had to carry her to her room because she couldn’t make it on her own. The staff wasn’t sure what to do. They had never seen a guest in such poor condition. The night clerk called the general manager, who asked Karolina if he should call a doctor. She refused. The next morning, the front-desk team came back to the villa and offered to get a doctor. Again, Karolina said “no.” For the next two days, hotel staff periodically visited Karolina, mostly to deliver her meals. Hudepohl says she didn’t leave her room, though she would occasionally venture outside to sit on the veranda. Soon she no longer had the energy to go that far. She wasn’t even able to turn over in her bed on her own; she called in the staff to help her. Three days after Krzyzak checked in, the receptionist received a WhatsApp message from a Bali resident who ran a raw-vegan café in nearby Ubud and had met Karolina during her travels. She said Karolina wasn’t replying to her messages — would it be possible for the staff to check on her? When staff members arrived at Karolina’s villa, they found her lying on the floor, stiff and motionless, her skin gray and mottled and her hair nearly white. She died in a villa overlooking paradise: lush green treetops and thatched village roofs and sacred mountains, things she never would have been able to see from her home in Warsaw. She was 27 years old. For years, friends say, Karolina had dreamed of moving to Bali like the digital nomads and life coaches and yogis she followed on Instagram, who had escaped the drudgery of the nine-to-five to find salvation on the island’s sparkling beaches and verdant jungles. She was particularly drawn to a group of raw-vegan influencers who call themselves fruitarians and eat only fruit. “I’ve been watching all these travel vlogs dreaming one day it would be me there — happy, talking, sharing, laughing, confident, strong, with ma soul fam 🙏🏼 🌞 ✨ 🥰,” she wrote in a text to a friend years before ever arriving in Bali. Karolina was a firm believer in the power of clean eating: that the purity of what she put into her body translated into the purity of her mind and spirit. This idea is now so commonplace as to seem uncontroversial; countless Instagram influencers have made a name for themselves by creating content about the importance of avoiding seed oils and processed foods, espousing a lifestyle in which proximity to the “natural” is tantamount to health. And as someone with a history of disordered eating and mental illness, Karolina was far more likely than most to take it to an extreme. She fashioned herself after the influencers she followed on social media, posting flawlessly composed images of cinnamon-dusted blueberries and dragonfruit bowls. As she wasted away, her loyal followers cheered her on. “I truly believe that you have the right a

Brand
The Cut
Industry
Other · Lifestyle and culture media
Type
Newsletter
Email
Newsletter
Sent
Day 18 after signup
Sent at
Tue, 6:15 PM UTC
From
New York Magazine <hello@e.nymag.com>
Survey
All newsletter examples

Breakdown

Calls to action
0 buttons, 19 links
Length
852 words · 4 min read
Images
4
Layout
Single column · Text-heavy
Voice
Informative
Language
English
Fonts
Miller Text, canela, Georgia
Dark mode
No custom styles

Colors

  • #db2800
  • #ffffff
  • #d0021b
  • #000000
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