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Email examplesBrandsThe CutNewsletter

The Cut long-form feature email

The email presents a first-person feature about the writer’s mother seeking assisted death in Switzerland. The essay explores her mother’s reasons and the family’s response.

The Cut

Day 27 after signup

The Last Thing My Mother Wanted

Healthy at age 74, she decided there was nothing on earth still keeping her here, not even us.

Why it works

  • Pair a compelling headline with a short deck that gives readers context before they enter a long story.
  • Open the essay with a vivid scene, then use specific details and family perspectives to develop its central subject.

How it is built

  1. Story headline
  2. Summary deck
  3. Author byline
  4. Feature photo credit
  5. Archive note
  6. Long-form essay
Email copy

The Last Thing My Mother Wanted Healthy at age 74, she decided there was nothing on earth still keeping her here, not even us. By Evelyn Jouvenet The writer’s mother in 1987. Photo: Courtesy of the writer   Revisit this story from May 2024.   Do you know how many grams of Nembutal it takes to put an elephant to sleep?” asks the anesthesiologist from Pegasos, a voluntary-assisted-death organization in Switzerland, after an evaluative look at my mother. We — my 74-year-old mother, my younger sister, and I — are sitting on a couch in the suite of a charming hotel near the center of Basel. Thin, contained, elegant, with a neat bob of white hair, Mom is at attention. The doctor seems at ease. As he tucks his hat under a red-and-gold Louis XV–style chair, he tells us that many people who avail themselves of Pegasos’s service, which costs more than $10,000, will sell their car or antique books to spend their last few nights at this hotel. It is September 28, 2022, the day before my mother is scheduled to inject herself with 15 grams of Nembutal — enough to sedate three and a half elephants, the doctor says. She would not need to worry about waking up or being cremated alive. This was a relief to her, Mom says with a smile. In June, my sister and I had learned, almost by accident, that she was seeking an assisted suicide. I was on the phone with Mom, listening to her complain about an annoying bureaucrat at the New York County Clerk’s Office, when she mentioned it. “I am putting in an application to Pegasos,” she said impassively, “so I was getting some documents for them.” I texted my sister while we were on the phone: “What the fuck? Why didn’t you tell me about Mom applying to die?” Three little dots. “Wait,” My sister wrote back. “What. What is she doing?” Mom didn’t have cancer or Lou Gehrig’s disease or any of the illnesses that typically qualify you for assisted death. A cataract in her left eye had deteriorated, and though she had some foot pain and had gotten a pacemaker, all of which weighed on her, she was quite healthy for her age. She had completed a marathon just a few years before at 68. But her long-term partner had been diagnosed with an incurable glioblastoma in February 2020 and had taken advantage of California’s “death with dignity” laws to die that May. Soon after, Mom left San Francisco, a city she hated for the 20 years she lived there, and moved back to her beloved New York. She bought an apartment near her childhood home on Fifth Avenue; reconnected with old friends; saw plays, art exhibits, and movies; ate good food; and traveled — and did not care about any of it. “Oh, I have nothing interesting to say,” she would say when I called, her voice animated only when she was describing a plan to smite anyone responsible for a grievance by writing a furious email or leaving an angry Yelp review. My mother had always been a flashlight of a person — shining a small but intense beam on things she wanted to explore — but now the radius had shrunk, the light weakened. She used to be curious about my husband’s hobbies, our children, my sister’s career, but those topics, like everything else, were now of only vague interest. She would come down to Virginia to see my family and go up to Connecticut to see my sister’s, but she wouldn’t play with the kids and didn’t seem to enjoy the trips, just expressed relief when they were over. In the last months of her life, the only thing that appeared to give her real joy was the hope that she would be ending it. In the U.S., ten states allow physician-assisted death, which is available only to residents who are terminally ill with no more than six months to live. In Canada, the laws are more expansive, but citizens still need a diagnosis — if not a terminal condition, then an incurable one with intolerable suffering and an advanced state of decline. In Switzerland, where a foreigner can go to receive aid in dying, there are fewer restrictions on who is eligible. Pegasos

Brand
The Cut
Industry
Other · Lifestyle and culture media
Type
Newsletter
Email
Newsletter
Sent
Day 27 after signup
Sent at
Fri, 4:00 PM UTC
From
New York Magazine <hello@e.nymag.com>
All newsletter examples

Breakdown

Calls to action
0 buttons, 22 links
Length
1,256 words · 5 min read
Images
4
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Fonts
Miller Text, Miller Display, Georgia
Dark mode
No custom styles

Colors

  • #db2800
  • #ffffff
  • #d0021b
  • #000000
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