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It Must Be Nice to Be a West Village Girl
A new generation has transformed the neighborhood — and reshaped the fantasy of New York City living.
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It Must Be Nice to Be a West Village Girl A new generation has transformed the neighborhood — and reshaped the fantasy of New York City living. By Brock Colyar A features writer at New York Photo: Dina Litovsky Revisit this story from May 2025. One afternoon this spring, I went to the West Village to meet a West Village Girl. When I arrived at the whitewashed wine bar she chose, just two blocks from the brownstone stoop Carrie Bradshaw made famous, Miranda McKeon was journaling in her notebook and sipping a cup of green tea. She wore crimson leggings, a stack of candy-colored beaded necklaces, and a black sweatshirt that read SELF-EMPLOYED because she is a full-time influencer — or “creator,” as it is more polite to say in this part of town. Online, the blonde, rosy-cheeked 23-year-old from New Jersey has over a million followers across TikTok and Instagram. She posts a lot, most often about her charmed life in the West Village: sweating it out at Pilates, treating herself to weeknight Froyo, drinking espresso martinis with her girlfriends. Over a photo of herself walking down the street, she wrote this past fall, “Life is too short. Wear the sparkly skirt!!!! Post the content!!!!! Text the boy!!!!! Leave your number on the table!!!!! Ask that girl to get coffee!!!! Wear cowboy boots year round if you love them!!!! Try! Fail! Love! Lose! Try again! Be embarrassing! Take a risk! Feel it alllllll while you’re here!!!!!” McKeon knew she wanted to rent in the West Village long before she moved to New York. In college at the University of Southern California, she started hearing from high-school friends, girls who had migrated here before her, that it was the place to live — a cobblestoned paradise where a young woman like herself could live an entire life within a block. During her final semester, last year, McKeon started obsessively combing StreetEasy for the perfect postgrad apartment and, to prepare for the move, watched Sex and the City for the first time. (She identifies as a Carrie with some of Miranda’s “girlboss energy”; she majored in entrepreneurship.) Now eight months in, she likes that the neighborhood reminds her of being back on campus insofar as she is constantly running into people she knows, though instead of classmates, they are girls she follows or who follow her. “I feel like a freshman in New York,” she said. In person, McKeon seems, just as she does online, to be a remarkably well-adjusted and unjaded New Yorker. On weekends, she likes going out for what she calls a “three-drinker” (a nice dinner with her girlfriends with a self-imposed three-cocktail minimum). She knows the names of the important restaurants (the Corner Store, American Bar, Dante), a couple of age-appropriate bars (Bandits, Bayard’s, the Spaniard), and even some of her neighbors. “I went out to dinner with two girls last night, both of whom live on my street,” she told me. “We met through social media. It’s nice.” Maybe her only complaint so far is her apartment. Online, it appears bright and roomy, decorated with string lights. Off-camera, she told me, there have been the occasional cockroaches, leaks, and — just this morning — a strange brown substance that dripped out of the brick wall onto her roommate’s comforter. She’s planning to resign the lease next year anyway. “Everything’s creaky. And … I love it!” McKeon said, slapping the table between us with both hands. “I could stay here forever.” “There’s a cult mentality” to the neighborhood, McKeon continued. It’s true that many of the young women passing by the bar looked like her clones. They move through the neighborhood in packs, wearing the local uniform: a white tank, light-wash jeans, and Sambas, an iced matcha latte in hand, and hair slicked back into a tight ponytail. It was chilly, so several of them, McKeon cheekily pointed out through the window, were also wearing Aritzia Super Puffs, as she was, in the color matte pearl. “I feel like everyone else here in so