The Atlantic onboarding

3 emails over 7 days, counted from the day we signed up.

Day 0First email
Email 1 · Upgrade promptA subscription matters. Here’s why.Become a subscriber to help us pursue our most ambitious work
Day 22 days later
Email 2 · Upgrade promptUnlimited access for less than $2 a weekPulitzer-winning journalism. Audio articles. The Atlantic app. And much more. |
Day 75 days later

What each email does

Day 0First emailUpgrade promptA subscription matters. Here’s why.The Atlantic encourages free readers to become paid subscribers by highlighting the journalism and investigative reporting supported by a subscription.
Day 22 days laterUpgrade promptUnlimited access for less than $2 a weekThe Atlantic encourages new subscribers to upgrade to a paid subscription for unlimited journalism, app access, archives, newsletters, and events at a low weekly price.

Upgrade promptFive reasons to become an Atlantic subscriberThe Atlantic’s editor in chief encourages free readers to become paid subscribers, outlining five reasons to support its journalism and gain access to print, digital content, and archives.

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