Terez welcome series

5 emails over 12 days, counted from the first email.

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Day 0First email
Email 1 · WelcomeWelcome to TerezEnjoy 15% off apparel that goes beyond game day.
Day 33 days later
Email 2 · Activation nudgeWhy Terez?For women who love sports and fashion.
Day 63 days later

What each email does

Day 0First emailWelcomeWelcome to TerezWelcomes the subscriber to Team Terez with a 15% first-purchase offer. It follows with a personalized lineup of team apparel and shopping calls to action.
Day 33 days laterActivation nudgeWhy Terez?Terez reminds a new subscriber that their welcome discount is available for a first purchase. The email includes a discount code and a button to shop.
Day 63 days later

Activation nudgeBestsellers From Your League, 15% OffEncourages a new subscriber to make a first purchase with a discount and a curated selection of fan apparel and bestsellers.

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