Tella onboarding

8 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to TellaThe all-in-one screen recorder. Record, edit and share every video your business needs.
Day 11 day later
Email 2 · Activation nudgeStartingHaven't recorded a Tella yet? Let's start with an intro.
Day 1Same day
Email 3 · OnboardingLoom?Lots of people replace Loom with Tella.
Day 21 day later
Email 4 · Onboarding30k YouTube views from a first-ever video 🚀You can grow your YouTube channel to 100K subscribers using only Tella.
Day 53 days later
Email 5 · Trial endingYour free trial ends tomorrowYour Tella free trial ends tomorrow.
Day 5Same day
Email 6 · Upgrade prompt4K all dayNew in Tella Premium: 4K playback on share links and embeds
Day 72 days later
Email 7 · Trial expiredYour free trial ended todayYour free trial ended today.
Day 103 days later
Email 8 · Trial expiredTrial expired - extend it?Get another 5 days to try Tella.

What each email does

Day 0First emailWelcomeWelcome to TellaWelcomes the new user and introduces Tella’s screen recording, editing, and sharing features. It points them to a quick guide for recording a first video and mentions the free trial and upgrade option.
Day 11 day laterActivation nudgeStartingGrant notices the new user has not recorded a video yet and suggests making a simple introduction. He shares an example, invites them to record and reply with their video, and offers a setup call.
Day 1Same dayOnboardingLoom?Tella introduces its screen-and-camera recording workflow, highlights features that distinguish it from Loom, and points new users to a switching guide and changelog.
Day 21 day laterOnboarding30k YouTube views from a first-ever video 🚀Louise shares how she grew her YouTube views using Tella and offers a step-by-step guide. The email encourages the new user to explore Tella for long-form video content.
Day 53 days laterTrial endingYour free trial ends tomorrowGrant reminds the recipient that their free trial ends tomorrow and says upgrading is needed to keep recording videos. A customer testimonial supports the upgrade invitation.
Day 5Same dayUpgrade prompt4K all dayIntroduces 4K playback for shared video links and embeds, explaining that playback adapts to viewers’ internet connections. It invites the recipient to upgrade to Tella Premium to access the feature.
Day 72 days laterTrial expiredYour free trial ended todayTella tells the recipient their free trial has ended and explains which features now require an upgrade. It points them to plan options and offers help with questions.
Day 103 days laterTrial expiredTrial expired - extend it?Grant from Tella checks whether the recipient had enough time to try the product and offers a five-day trial extension.

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