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Email examples Sequences Tella

Tella onboarding

7 emails over 21 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to TellaThe all-in-one screen recorder. Record, edit and share every video your business needs.
Day 11 day later
Email 2 · Activation nudgeStartingHaven't recorded a Tella yet? Let's start with an intro.
Day 1Same day

What each email does

Day 0First emailWelcomeWelcome to TellaWelcomes the new subscriber, introduces Tella’s screen-recording features, and points them to a quick guide for recording their first video. It also mentions the free trial and invites them to upgrade.
Day 11 day laterActivation nudgeStartingGrant notices the new user has not recorded a video yet and suggests starting with a simple introduction. He shares an example, invites them to record and reply, and offers a call for help.

Email 3 · OnboardingLoom?Lots of people replace Loom with Tella.

Day 21 day later

Email 4 · Onboarding30k YouTube views from a first-ever video 🚀You can grow your YouTube channel to 100K subscribers using only Tella.

Day 53 days later

Email 5 · Trial endingYour free trial ends tomorrowYour Tella free trial ends tomorrow.

Day 72 days later

Email 6 · Trial expiredYour free trial ended todayYour free trial ended today.

Day 2114 days later

Email 7 · Upgrade promptWe'll buy out your Loom contractStuck in a Loom contract? We'll credit what's left of it.

Day 1

Same day

OnboardingLoom?Introduces Tella as an alternative to Loom, explains its screen-and-camera recording basics, and highlights features and the changelog.

Day 21 day laterOnboarding30k YouTube views from a first-ever video 🚀Louise shares how she grew a YouTube channel using Tella and invites the new subscriber to watch her step-by-step guide. The email frames the guide as a practical way to get started with long-form video.

Day 53 days laterTrial endingYour free trial ends tomorrowTella reminds the recipient that their free trial ends tomorrow and that upgrading is needed to keep recording videos. A customer testimonial supports the upgrade prompt.

Day 72 days laterTrial expiredYour free trial ended todayGrant lets the subscriber know their free trial has ended and explains which video features require a paid plan. He invites them to upgrade and offers help choosing a plan.

Day 2114 days laterUpgrade promptWe'll buy out your Loom contractTella offers to credit the unused portion of a Loom annual contract when a team switches to an annual Tella plan. It explains how the move works, invites the reader to check their buyout, and gives smaller teams a discount code.

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