TaxJar
Day 13 after signup
Is sales tax on your Black Friday/Cyber Monday checklist?
Prepare now so a surge in holiday sales doesn’t create a compliance surprise.
Why it works
- Tie the message to a timely business moment, then explain the practical risk it creates for readers.
- Offer a useful resource before introducing the product, so the sales pitch follows a clear preparation need.
- Include a personal contact option alongside self-serve resources for readers who want help getting started.
How it is built
- Seasonal context
- Tax obligation explanation
- Video resource
- Checklist overview
Email copy
Hello, With Black Friday and Cyber Monday coming up, I’m reaching out to remind you that though these shopping days can bring a welcome surge in sales, that growth may also create new sales tax obligations. If increased sales push your business over an economic nexus threshold in a new state, you’ll need to register, collect, and remit sales tax there. The best time to understand your exposure is before the holiday rush, not after. See how holiday sales can impact where you owe sales tax in our short video. To help you get ready, download our free 2026 BFCM sales tax readiness checklist. It provides a practical plan to assess nexus exposure, clarify marketplace responsibilities, test sales tax calculations and checkout flows before peak traffic, monitor performance during BFCM, and reconcile your setup after Cyber Monday. See how holiday sales can impact where you owe sales tax TaxJar helps you prepare by automating nexus tracking, sales tax calculations, reporting, and filing, so you can spend less time managing compliance and more time growing your business. Getting started is easy and free, with the 30-day TaxJar trial. Have questions? Book time with me for help getting started. Best, Jervin Saransate Sales Development Representative, TaxJar jsaransate@taxjar.stripe.com See how TaxJar makes sales tax easy. Follow us: You are receiving this email because you subscribed to updates from TaxJar. View in browser Unsubscribe 354 Oyster Point Blvd, South San Francisco, CA 94080 ©2026 TaxJar. TaxJar is a trademark of TPS Unlimited, Inc. Privacy & Terms of Service