Tartecosmetics.com sends five messages across seven days, moving from VIP enrollment and curiosity-led offers to shipping terms, product urgency, and a final 15% off reminder.
Updated Oct 3, 2026
The sequence opens on day 0 with a welcome email, then sends another on day 1 and an onboarding email on day 2. After that, the gaps widen: the next onboarding email arrives on day 4, followed by a final welcome email on day 7. This gives the first-order invitation repeated visibility early, while leaving more time between the later reminders.
The cadence is a short opening run followed by spaced follow-ups. Put the basic welcome and first offer first, use the day 2 message to explain shipping and promotion eligibility, then allow later messages to reinforce the offer and product messaging before the final reminder.
The day 0 email combines VIP enrollment with a first-order discount. Its subject, "welcome to the fam 💜", sounds relational, while the preview text, "MYSTERY BOX: 7 FOR 70% OFF❓", introduces a curiosity-led promotion. On day 1, "5 FREE ITEMS?! 🤯" moves the emphasis to free value, and the content adds 15% off a first order, free gifts, and free shipping.
On day 2, the subject "70% OFF = add to cart🛒" turns the promotion into a direct purchase prompt. The email also explains shipping and promotion eligibility, giving the reader practical conditions alongside the VIP invitation. The day 4 subject, "sold out 5x for a reason", adds product urgency, while its preview text, "cc undereye + FREE limited-edition brush", connects the offer to a named product and gift.
On day 7, "15% OFF 💜" offers a straightforward discount, while the preview text, "welcome to the fam", echoes the opening welcome language. Inside, the email highlights selected cosmetics in a product grid and includes free shipping plus offer and shipping terms. It is a compact closing message: reminder, product choices, and conditions in one place.
Across the sequence, every email uses a discount code, while free shipping appears from day 1 onward and the product grid appears only in the final email. The preview text repeats the phrase "full size" across day 1 and day 2, with capitalization differing between "FULL SIZE" and "full size". For your own sequence, vary the reason to act without abandoning the central offer: welcome, add value, clarify terms, add product urgency, then close with a shoppable reminder.
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