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Email examplesBrandsSuperOkayCompany news

SuperOkay shutdown announcement

SuperOkay’s founder explains the service shutdown, key dates, data deletion, and how users can download their content. It also asks users with live client portals to notify their clients.

SuperOkay

Day 12 after signup

Superokay is closing on 1 December. Here is what happens next.

Why it works

  • State the difficult news plainly at the start, then briefly explain the reason without burying the main point.
  • Use dated milestones and concrete consequences to make a complex shutdown easy to act on.
  • Close with the specific steps users should take before the deadline, followed by a sincere thank-you.

How it is built

  1. Direct founder opening
  2. Shutdown explanation
  3. Timeline of service changes
  4. Data download and deletion details
  5. Client notification guidance
  6. Thank-you sign-off
Email copy

Hi [First name], This is a hard email to write, so I am going to be direct with you. We are shutting down the current version of Superokay. The technology around us moved faster than we could follow, and rather than let the app quietly fall behind, we are stopping and going back to the drawing board. What happens and when Until 15 November: Superokay works as usual. 15 November: Superokay becomes read-only. You can log in and view everything, but you cannot change anything. By 20 November: account owners and admins receive an email with a personal link to download all their content: every document as a PDF, plus all uploaded files. The link also appears in the app. 1 December 2026 at 00:00 UTC: Superokay and all client portals close, and download links stop working. 30 November is your last day. Your data On 1 December we permanently delete all documents, files and account data. Nothing can be recovered after that, so please download everything you need before then. Tell your clients now If you have live client portals, please let your clients know. From 15 November they can only view, and on 1 December the links stop working. If you use your own domain for a portal, remove its DNS record after 1 December. Portal emails sent from your own domain also stop on that date. Thank you Thank you for trusting us with your work. Maria Constantinescu Founder, Superokay SuperOkay Unsubscribe from our emails

Brand
SuperOkay
Industry
SaaS · Client portal software
Type
Product update
Email
Company news
Sent
Day 12 after signup
Sent at
Thu, 10:29 AM UTC
From
Maria from SuperOkay <maria@superokay.com>
Sent with
Intercom
Plain textFounder voicePersonalized
All company news email examples

Breakdown

Calls to action
0 buttons, 1 link
Length
249 words · 1 min read
Images
1
Layout
Single column · Text-heavy
Voice
Personal note
Language
English
Fonts
Helvetica
Dark mode
No custom styles

Colors

  • #ffffff
  • #1f2129
Black & white emailsLight emails

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