Superlist onboarding

7 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Superlist: let's clear your head
Day 11 day later
Email 2 · OnboardingThe 5-minute habit that clears your head
Day 32 days later
Email 3 · OnboardingYour lists, on every screen you own
Day 52 days later
Email 4 · OnboardingJust say it, Superlist does the typing
Day 72 days later
Email 5 · OnboardingStop being the team's reminder service
Day 92 days later
Email 6 · OnboardingTurn emails, messages & AI chats into tasks
Day 101 day later
Email 7 · Upgrade promptKeep the calm going (and unlock everything)

What each email does

Day 0First emailWelcomeWelcome to Superlist: let's clear your headWelcomes new users and invites them to create their first list as a simple first step. It briefly explains how Superlist helps manage tasks across work and life, then offers help by reply.
Day 11 day laterOnboardingThe 5-minute habit that clears your headThe email guides a new user through capturing tasks, breaking them into subtasks, and keeping notes together in Superlist. It suggests a quick brain dump and points to a button for planning the day.
Day 32 days laterOnboardingYour lists, on every screen you ownSuperlist explains how to capture and sync tasks across mobile, desktop, and web, including offline use. It encourages new users to install the app on all their devices.
Day 52 days laterOnboardingJust say it, Superlist does the typingIntroduces voice-powered task capture and AI Meeting Notes as ways to turn spoken ideas and meeting follow-ups into trackable tasks. It closes with a call to try Talk.
Day 72 days laterOnboardingStop being the team's reminder serviceShows how sharing lists, assigning tasks, and real-time updates can help teams and households coordinate. Encourages the recipient to share a first list.
Day 92 days laterOnboardingTurn emails, messages & AI chats into tasksIntroduces ways to bring emails, messages, and AI conversations into Superlist as tasks. It explains integrations, email forwarding, and the Superlist MCP, then invites the reader to connect their tools.
Day 101 day laterUpgrade promptKeep the calm going (and unlock everything)Sent 10 days after signup, this email reflects on the calm Superlist aims to create, then compares its paid plans and invites the reader to upgrade while reassuring them the free plan remains available.

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