Stream onboarding

3 emails over 12 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Stream! 🎉Thank you for signing up for Stream
Day 55 days later
Email 2 · Activation nudgeMake Your 1st API Call with Stream! ☎️Thank you for signing up for Stream
Day 127 days later

What each email does

Day 0First emailWelcomeWelcome to Stream! 🎉Stream welcomes new users and outlines five steps for building and launching an application with its chat, activity feed, and video tools. It links to documentation and team-invitation options to help users get started.
Day 55 days laterActivation nudgeMake Your 1st API Call with Stream! ☎️Stream notices the new user has not made a first API call and points them to the dashboard and a getting-started guide. It also invites them to share why they stopped exploring.

Activation nudgeYour Stream API Misses You! 💔Stream notices the recipient has not made an API call and points them to a getting-started guide and dashboard. It also invites feedback on the developer experience.

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