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Email examplesBrandsStandard NotesSeasonal campaign

Standard Notes Black Friday sale

Announces a limited-time 50% discount on yearly plans and explains the benefits of upgrading. It also clarifies that subscribers who join during the sale keep the discounted price indefinitely.

Standard Notes

Day 30 after signup

Get 50% off all yearly plans in our Black Friday sale

Why it works

  • Lead with the seasonal discount and explain why the offer is valuable before listing plan details.
  • Organize feature benefits by subscription tier so readers can compare what each upgrade includes.
  • Address renewal pricing directly to remove uncertainty about what happens after the sale.

How it is built

  1. Brand header
  2. Black Friday offer
  3. Mission and value
  4. Plan benefits
  5. Discount renewal terms
  6. Support links and sign-off
Email copy

Standard Notes Dear Standard Notes user, Our annual Black Friday event is back. We’re excited to announce our Black Friday sale, offering you 50% off all yearly plans for a limited time. This is the perfect opportunity to unlock the full benefits of a Standard Notes subscription at the best price of the year. We hold this sale just once a year to make Standard Notes more accessible to everyone — especially those who may not be able to subscribe at our typical plan rate. We believe everyone should have access to a secure, private, and powerful note-taking tool. Your subscription directly funds our continued development and mission. Thanks to your support, we’ve been able to grow and improve the product for almost ten years. Get 50% Off Now → Why upgrade? If you’re a free user of Standard Notes, upgrading to paid plans unlocks a world of new features. You’ll get the benefits of our free plan – end-to-end encryption, offline access, and unlimited device syncing – paired with a more powerful notes experience. Productivity Plan Everything in our free plan, plus… Write and edit markdown and rich text with checklists, code snippets, and more using Super Notes Add spreadsheets to your notes with advanced formulas and rich formatting Improve your journaling experience with Daily Notebooks Organize your notes into folders for better management Professional plan Everything in our productivity plan plus… Get 100GB of encrypted cloud storage for your photos, videos, and documents Share your subscription with up to 5 accounts Enjoy no limit on file size (tested up to 2GB) Keep backups of all your files stored locally on your computer And much more. Save 50% on paid plans → Will my subscription renew at the discounted price? Yes! If you purchase your membership during this event, you will lock in this discount price indefinitely. More questions? Visit our help center for more information on Standard Notes and our subscription plans. You can also connect with us on X/Twitter at @StandardNotes. Get 50% off Standard Notes Thank you. We want to express our heartfelt gratitude for your ongoing support, which empowers us to continue developing Standard Notes as your trusted ally in preserving privacy in today's online world, where personal data is so often compromised. This mission inspires us every day, and we remain committed to serving it. Unsubscribe from these emails

Brand
Standard Notes
Industry
SaaS · Note-taking software
Type
Promotional
Email
Seasonal campaign
Sent
Day 30 after signup
Sent at
Thu, 4:23 PM UTC
From
Standard Notes <help@standardnotes.com>
Sent with
Amazon SES
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 10 links
Length
391 words · 2 min read
Images
4
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Avenir Next
Dark mode
No custom styles

Colors

  • #086dd6
  • #ffffff
  • #000000
  • #ebedf3
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