Squarespace onboarding

9 emails over 9 days, counted from the first email.

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Day 0First email
Email 1 · WelcomeWelcome to Acuity SchedulingHere are your trial details
Day 0Same day
Email 2 · OnboardingStart booking your clientsGet more out of your Acuity trial
Day 22 days later
Email 3 · OnboardingSet up your client booking systemTake control of your time
Day 42 days later
Email 4 · Trial endingMaximize revenue in 3 easy stepsAdd-ons, deposits, invoicing, and more
Day 4Same day
Email 5 · Trial endingYour Scheduling Trial Is Expiring Soon
Day 73 days later
Email 6 · Trial endingYour Trial Expires TodaySubscribe to keep your scheduling page live
Day 7Same day
Email 7 · Trial expiredYour scheduling page is off - clients can't bookYour Acuity trial ended, but your setup is still here. Reactivate and start accepting bookings today.
Day 92 days later
Email 8 · Upgrade promptGet 20% off an Acuity Scheduling subscriptionManage your appointments online.
Day 9Same day
Email 9 · Trial expiredAccess your scheduling siteSubscribe today to save time and maximize revenue

What each email does

Day 0First emailWelcomeWelcome to Acuity SchedulingConfirms the recipient’s 7-day trial has started and provides account access details. It encourages subscribing to unlock the full suite of tools.
Day 0Same dayOnboardingStart booking your clientsGuides trial users through setting up a booking page, appointments, and availability. It also points them to plan options and support resources.
Day 22 days laterOnboardingSet up your client booking systemAcuity shares practical steps for setting up appointment reminders, client profiles, and a booking page. It encourages the recipient to subscribe to start accepting appointments.
Day 42 days laterTrial endingMaximize revenue in 3 easy stepsAcuity shares three ways to use its scheduling tools to increase revenue, then reminds the recipient that their trial expires in three days and invites them to subscribe.
Day 4Same dayTrial endingYour Scheduling Trial Is Expiring SoonAcuity Scheduling warns that the recipient’s trial expires in two days and asks them to subscribe to keep their account active. It also offers support before upgrading.
Day 73 days laterTrial endingYour Trial Expires TodayAcuity reminds the recipient that their trial expires today and encourages them to subscribe to keep their scheduling page live. It highlights plan pricing and key features, with an option to extend the trial.
Day 7Same dayTrial expiredYour scheduling page is off - clients can't bookAcuity Scheduling tells the recipient their trial has ended but their setup is saved. It invites them to subscribe to regain access and accept bookings.
Day 92 days laterUpgrade promptGet 20% off an Acuity Scheduling subscriptionOffers 20% off an Acuity Scheduling subscription with a discount code and a limited redemption window. It briefly highlights the scheduling service’s benefits and provides a redemption button.
Day 9Same dayTrial expiredAccess your scheduling siteAcuity tells the recipient their trial may have ended and that their booking page work is saved. It invites them to subscribe to finish setting up the page or extend the trial for seven days.

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