Spook onboarding

6 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to SpookSet up your first site and start winning queries.
Day 11 day later
Email 2 · Activation nudgeFinish setting up EllisonstudioTwo minutes and Spook starts finding winnable queries.
Day 54 days later

What each email does

Day 0First emailWelcomeWelcome to SpookWelcomes new users and explains how Spook finds search opportunities and publishes SEO articles. It outlines the four setup steps, trial terms, and the option to set up a first site.
Day 11 day laterActivation nudgeFinish setting up EllisonstudioReminds the recipient to finish setting up their site, explaining that keyword research depends on the remaining business, competitor, and writing-style details. Reassures them their previous answers are saved and that setup takes about two minutes.

Activation nudgeYour Spook setup window closes in 2 daysSpook reminds the recipient that their setup window is closing and their site will pause unless they start a free trial. It explains the trial terms and what publishing begins once they add a card.

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