Spirit Halloween welcome series

3 emails over 3 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Spirit Halloween!Thanks for signing up!
Day 22 days later
Email 2 · OnboardingYour family’s costume theme is…✨Vampires, skeletons & more classics
Day 31 day later

What each email does

Day 0First emailWelcomeWelcome to Spirit Halloween!Welcomes the new subscriber and highlights free shipping on qualifying orders. It directs shoppers to the store and to costume, accessory, and decoration categories.
Day 22 days laterOnboardingYour family’s costume theme is…✨The email introduces classic costume ideas for the family, including vampires and skeletons, and points readers to costume categories. It also highlights a shipping offer with a coupon code.

OnboardingPulse-racing Terrifier finds 🤡🔪Introduces Terrifier-themed costume and home finds, with links to browse product categories. It also includes a limited-time shipping offer.

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