Specialized Bicycle Components welcome series

3 emails over 4 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome! Let’s Get You Rolling
Day 22 days later
Email 2 · OnboardingYou’re In Good Company
Day 42 days later

What each email does

Day 0First emailWelcomeWelcome! Let’s Get You RollingSpecialized welcomes new subscribers and invites them to set preferences for personalized updates and gear recommendations. It also offers 15% off a first gear purchase and highlights popular product categories.
Day 22 days laterOnboardingYou’re In Good CompanySpecialized introduces its rider-focused design and athletes, offers 15% off a first gear purchase, highlights popular products, and invites subscribers to complete their riding preferences.

OnboardingRide Smarter with the Specialized AppIntroduces the Specialized app and guides new subscribers through ride tracking, Turbo features, integrations, and preference setup. It also showcases recommended bikes and gear.

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