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Email examplesBrandsSouthwest AirlinesSale / discount

Southwest Airlines winter fare sale

Southwest promotes discounted fares for winter travel and emphasizes that the offer ends that day. The email directs readers to book and includes detailed booking and travel restrictions.

Southwest Airlines

Day 47 after signup

FINAL DAY! $59 sale! Winter travel season is on sale. ✈️

Why it works

  • Lead with the value proposition, then make the deadline clear so readers can quickly understand both the offer and its urgency.
  • Place booking links before the detailed restrictions, keeping the primary action easy to find while preserving the offer terms.
  • Group extensive fare conditions in a dedicated section after the main offer rather than interrupting the promotional message.

How it is built

  1. Fare-led headline
  2. Sale date and booking links
  3. Travel booking options
Email copy

With fares this low, you gotta go. View in web browser Log in | Enroll November 12 Book now | View all offers | Join Rapid Rewards® Book hotel Book car View all offers Help Center Update preferences Download mobile app Air Sale Terms and Conditions: 21-day advance purchase required. Purchase from November 10, 2026 at 12:01 a.m. Pacific Time (“PT”) through November 12, 2026 at 11:59 p.m. PT (the “Booking Period”). Continental U.S. and interisland Hawaii travel valid December 1, 2026 through March 3, 2027 and continental U.S. travel to/from international, Hawaii, St. Thomas, and Puerto Rico valid December 2, 2026 through March 3, 2027 (collectively, the “Travel Period”). Continental U.S. and interisland Hawaii travel blacked out December 26, 2026 and January 2, 2027. Continental U.S. travel to international, Hawaii, St. Thomas, and Puerto Rico blacked out December 17, 2026-January 5, 2027. Continental U.S. travel from international, Hawaii, St. Thomas, and Puerto Rico blacked out December 17, 2026-January 5, 2027. Continental U.S. and interisland Hawaii travel valid Tuesdays, Wednesdays, and Saturdays. Travel to continental U.S. to Hawaii, St. Thomas, and international is valid Sundays, Mondays, Tuesdays, and Wednesdays. Travel from continental U.S. from Hawaii, St. Thomas, and international is valid Tuesdays, Wednesdays, Thursdays, and Fridays. Travel to/from Puerto Rico is valid Mondays, Tuesdays, Wednesdays, and Thursdays. Service is subject to seasonal scheduling and may not operate year-round. Fares valid on nonstop service where indicated; if not indicated, fares are valid on single connecting service. Displayed prices include all U.S. and international government taxes and fees. Points bookings do not include taxes, fees, and other government/airport charges of at least $5.60 per one-way flight. Seats, days, and markets are limited. Fares may vary by destination, flight, and day of the week and won't be available on some flights that operate during very busy travel times and holiday periods. Travel is available for one-way Basic fares unless otherwise specified. Fares may be combined with other Southwest Airlines® combinable fares. If combining with other fares, the most restrictive fare's rules apply. Advertised fares may be available on other days of the week, but that's not guaranteed. Basic fares are nonrefundable and non-changeable except as allowed by our 24-hour cancellation policy. Customers may be eligible for a flight credit if they cancel their flight at least 10 minutes prior to the flight's original scheduled departure time. Failure to cancel prior to departure will result in forfeiture of remaining funds on the reservation. Any change in itinerary may result in an increase in fare. Standby travel may require a fare upgrade depending on the fare purchased and Rapid Rewards® tier status. Fares are subject to change until ticketed. Offer applies only to published, scheduled service. Additional fees and charges for optional products and services may apply. This is a post-only mailing from Southwest Airlines®. Please do not attempt to respond to this message. Your privacy is important to us. Please read our Privacy Policy and Terms of Use. Cualquier información publicitaria, promocional o de mercadotecnia contenida en este correo electrónico sólo será efectiva y únicamente será aplicable en los Estados Unidos de América. Southwest Airlines 2702 Love Field Drive Dallas, TX 75235 1-800-I-FLY-SWA (1-800-435-9792) © Copyright 2026 Southwest Airlines Co. All Rights Reserved. You are currently subscribed as: you@example.com Click here to unsubscribe

Brand
Southwest Airlines
Industry
Other · Airline
Type
Promotional
Email
Sale / discount
Sent
Day 47 after signup
Sent at
Thu, 2:29 PM UTC
From
Southwest Airlines <southwestairlines@iluv.southwest.com>
Countdown
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 29 links

See this email for your brand

Try it
Fare terms and restrictions
  • Company and unsubscribe footer
  • Length
    564 words · 2 min read
    Images
    5
    Layout
    Single column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Trebuchet MS
    Dark mode
    No custom styles

    Colors

    • #304cb2
    • #ffffff
    • #a4baf2
    • #1a2c80
    • #8f8f8f
    Blue emailsLight emails

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